Analyst, Media Data Strategy

Summary

Join Avalere Health as a Media Data Strategy Analyst and transform data into actionable insights for digital media strategies. Reporting to the Director of Data Strategy, you will support measurement and analytics across various media campaigns, troubleshoot data discrepancies, and create compelling visualizations. Responsibilities include building dashboards, developing pivot tables, assisting in statistical modeling, and translating performance data into optimization recommendations. You will partner with cross-functional teams and create client-facing presentations. The ideal candidate possesses 3+ years of experience in media analytics or a related field, advanced Excel skills, and experience with data visualization tools. A background in healthcare/pharma is a plus.

Requirements

• 3+ years of experience in media analytics, digital marketing, or related field
• Experience with data tools including: DSP Ad platforms, Google Analytics, Adobe Analytics, Google Tag Manager, Data Studio, Tableau, Looker, and social listening platforms
• Experience working with ad-tech, mar-tech, and CRM data
• Advanced Excel skills including pivot tables, VLOOKUP, and conditional formulas
• Experience creating client-facing presentations in PowerPoint with strong data visualization sensibility
• Hands-on experience with Looker Studio or other BI/visualization platforms (e.g., Tableau, Domo)
• Foundational understanding of digital marketing measurement, statistical modeling, marketing mix modeling, and regression analysis
• Familiarity with digital media metrics (CTR, CPC, CPM, VCR, etc.)
• Comfortable working in a fast-paced environment and managing multiple projects, teams, clients, and timelines simultaneously
• Excellent communication skills and attention to detail

Responsibilities

• Support measurement and analytics across media campaigns (CRM, TV, Display, Video, Social, Search, Programmatic, etc
• Troubleshoot and resolve data discrepancies across platforms and reports
• Create clear, concise visualizations and PowerPoint presentations for internal and external stakeholders
• Build, manage, and automate dashboards using tools like Looker Studio, Tableau and Excel
• Develop and maintain pivot tables, calculated fields, and macros as needed
• Assist in statistical modeling and campaign forecasting in partnership with senior analysts
• Translate performance data into optimization recommendations based on defined KPIs
• Partner with cross-functional teams to ensure campaign measurement plans align with strategy
• Build PowerPoint reporting deliverables that include leading and lagging indicators that explain data and tell story to non-technical audiences
• Author data-driven insights that inform strategic recommendations, collaborating with Data Science, Engagement Strategy, and Media Strategy

Preferred Qualifications

• Background in healthcare/pharma industry a plus
• Experience with SQL or Python helpful, but not required
• Ability to problem solve, think strategically and be proactive about anticipating client needs and improvements

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy