Data Analyst - Digital Marketing

Summary

Join AVIV Group, a leading real estate tech company, as a Senior Marketing Analyst. Leverage your expertise in digital marketing analytics to analyze website and mobile app performance using Google Analytics 4, Adjust, and internal data sources. Collaborate with marketing teams to optimize user acquisition, engagement, and retention. Create insightful dashboards and reports on key performance indicators (KPIs). Conduct deep-dive analysis and present actionable insights to stakeholders. Contribute to enhancing marketing strategies and optimizing marketing spend. Forecast future trends and performance. This role requires strong analytical skills, experience with various analytics tools, and excellent communication abilities.

Requirements

• Several years of experience in analytics, with a focus on (digital) marketing analytics
• Strong experience working with Google Analytics 4 (GA4) or other analytics tools
• Profound knowledge of attribution difficulties and app marketing channels
• Hands-on experience in analyzing web and mobile app data, including user acquisition, retention, and LTV metrics
• Experience working with backend data systems like AWS Athena or Redshift and SQL for querying large datasets
• Experience with visualization tools like Looker and Tableau
• Ability to communicate complex data insights clearly to non-technical stakeholders
• Strong collaboration skills and experience working cross-functionally with marketing, tracking, data engineering and data science teams

Responsibilities

• Improve and harmonize our measurement capabilities by collaborating with performance marketing, developers, data engineers and tracking experts
• Support our various brands by conducting ad-hoc analysis and providing detailed dashboards and reports on web and app channel performance
• Create and maintain insightful dashboards and reports that monitor performance KPIs such as cost per acquisition (CPA), cost per lead (CPL), lifetime value (LTV) retention rate, and engagement metrics across our web and app platforms
• Collaborate with our performance marketing team to enhance paid media strategies and campaigns (e.g., Meta, Google Ads, etc.)
• Conduct deep dive analysis into campaign and channel performance, helping the performance marketing team to understand the impact of their campaigns on key metrics like sessions, leads, conversion, and retention
• Perform cohort analysis to assess the effectiveness of marketing initiatives
• Present actionable insights and data-driven recommendations to stakeholders across marketing and growth teams
• Translate complex data findings into clear, business-focused insights for non-technical stakeholders
• Optimize our marketing spends and improve our ROI across channels by supporting our data science team to further enhance our Marketing Mix Modelling (MMM)
• Forecast future trends and performance based on historical data, helping inform performance marketing and growth strategies

Preferred Qualifications

Experience with Google Tag Manager (GTM), Adjust (MMP) and advanced Google Sheets skills are a plus

Benefits

• 30 days annual leave
• Hybrid or remote working options
• Flexible working hours
• Company pension scheme
• ���50 public transport allowance
• ���100 allowance for glasses
• A mix of Health and Wellbeing benefits
• Bicycle leasing (Job Rad)
• Berlin only - Subsidised canteen
• Berlin only - Kindergarten
• Charity fundraisers