Paid Media Analyst

Summary

Join Wellhub, a corporate wellness platform, as a Paid Media Analyst in São Paulo! Lead end-to-end paid media campaigns, from strategy to performance analysis. Manage campaign budgets, create ad creatives, and collaborate with various teams. Monitor campaign performance, extract insights, and identify growth opportunities. Support new marketing initiatives and live the company mission by prioritizing wellbeing. This role requires solid paid media and digital marketing experience, mastery of key platforms, and strong analytical skills. Fluency in English is essential.

Requirements

• Solid experience in Paid Media and digital marketing, with a track record of driving growth through data-driven performance and continuous campaign optimization
• Mastery of key platforms including Google Ads, Meta, LinkedIn, and TikTok, plus hands-on experience with essential tools like Canva, Tableau, HubSpot, Salesforce, and the full Google Workspace suite
• Sharp analytical skills and a passion for turning complex data into actionable insights—especially in dynamic, multicultural environments
• Proven ability to manage cross-channel campaigns, ensuring consistent messaging and results across platforms
• Fluency in English is essential; Spanish is a strong advantage
• Strategic thinker and problem solver—you see challenges as opportunities and love building smart, scalable solutions
• Naturally curious and action-oriented, you're always learning, testing, and iterating to move faster and smarter
• Collaborative by nature, you thrive in team environments and know how to bring people together to deliver great results

Responsibilities

• Lead end-to-end Paid Media campaigns, including strategy development, execution, optimization, and performance analysis
• Manage campaign budgets and maintain strong relationships with media platform partners
• Create ad creatives and copy, and propose new creative strategies for landing pages and campaign content
• Monitor campaign performance, extract insights, and identify opportunities to drive growth and improve results
• Collaborate closely with Sales, Brand, CRM, and other teams to align campaign goals and ensure consistency across channels
• Support the launch of new marketing initiatives, including CRM and growth strategies
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development