App Store Optimization Specialist

Summary

Join our team as a skilled ASO Specialist to drive organic app growth for our flagship products, BOSS Revolution and BOSS Money, across multiple markets, primarily the U.S. You will develop and implement ASO strategies, conduct keyword research, optimize app store listings, and analyze performance metrics. Success in this role requires proven experience in ASO optimization, familiarity with Apple and Google search algorithms, and proficiency in ASO tools. We offer remote work options, excellent hardware, growth opportunities, and compensation for professional development.

Requirements

• 2 years of experience with ASO optimization
• Experience with both Apple and Google search algorithms
• Good knowledge of Google Play and Apple Store Connect analytics
• Work experience with ASO tools such as ASODesk, SplitMetrics, etc
• Proven track record of your ASO success stories
• Results-driven and proactive approach
• English – Advanced (C1)

Responsibilities

• Develop and implement an ASO strategy to grow our apps' visibility and downloads
• Conduct keyword research and optimize the app's metadata in English, Spanish, and French
• Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings
• Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention)
• Make the A/B testing and generate new hypotheses to test
• Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.)
• Competitors' research and reports
• Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US)
• Keywords research and optimization across all localizations
• Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly
• Create reports for ASO related activities and results

Preferred Qualifications

• Prior agency experience is a plus
• Knowledge of Spanish will be an advantage

Benefits

• Remote work for b2b contractor or office/hybrid in Belarus and Moldova
• Really good hardware
• An exciting and challenging job with talented people around
• Great learning and growth opportunities
• Compensation for professional training, seminars, and conferences
• More perks for the Minsk and Chisinau office employees