Frida is hiring a
Associate Brand Manager in United States

Logo of Frida
Associate Brand Manager
🏢 Frida
💵 ~$65k-$75k
📍United States
📅 Posted on Jun 10, 2024


The Associate Brand Manager role at Frida is responsible for tracking business performance, defining growth strategies, collaborating with various teams, conducting market analysis, and supporting new product launches. The ideal candidate should have a Bachelor's Degree in Marketing, Business, Data Analytics, or similar focus, 1-3 years of experience in Brand or Category Management, and proficiency in Microsoft Office Business Suite.


  • Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
  • 1-3 years of experience in Brand or Category Management, preferably in CPG
  • Experience pulling, analyzing and visualizing Nielsen and/or IRI data


  • Track and analyze business performance and define holistic action plans to drive growth initiatives across the existing line of products for Frida Baby, Mom, and/or Fertility brands
  • Partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals
  • Develop and maintain regular performance reports for the Brand team and present findings, highlighting areas of improvement and success
  • Translate performance analytics, consumer insights, and retailer strategies into winning business strategies and tactics across both retail and E-comm channels
  • Evaluate a broad set of data inclusive of point of sale sales metrics, competitive intel, marketing performance, consumer insight, brand studies, sentiment analysis, and reviews to inform defining growth strategies and priorities related to distribution, pricing, shelving, merchandising (displays + promotions), media, and marketing communications
  • Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy, and maximize market presence
  • Consistently conduct market analysis to understand market trends and generate powerful insights to understand what drives our consumers to purchase
  • Become a brand and category subject matter expert
  • Contribute to defining annual and quarterly brand objectives and briefing XF partners
  • Support development of line review decks for the purposes of retailer sell-in
  • Support the launch of new products from messaging and packaging to campaign launches
  • Work cross-functionally to measure the impact of paid, owned and earned media on sales, applying learnings for future creative and brand planning


  • Comprehensive medical, vision, and dental plans
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
  • FSA & HSA
  • 401k matching up to 4% with immediate vesting
  • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
  • Flexible paid pregnancy and parental leave
  • Weekly wellness programming including manicures & pedicures, massages, and carwashes
  • Dog friendly office - feel free to bring your best buddy with you to work!
  • Learning & development opportunities for professional and personal growth
  • Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
  • Exclusive employee product discounts
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