Senior Brand Manager

Summary

Join Blavity, Inc. as a Senior Brand Manager for Travel Noire, leading content strategy, programs, and brand development across digital, social, experiential, and strategic partnerships. This hourly W2 contract position requires managing high-profile digital projects and fostering creator and audience development relationships. You will leverage expertise in audience development, brand management, and project execution to drive Travel Noire's growth and visibility. The role involves amplifying the brand as the go-to resource for Black and multicultural consumers. This is a contractor role with the potential to become full-time. The position reports to the Sr. Director, Digital Operations & Strategy and is fully remote, U.S.-based, with occasional travel and a focus on the Eastern Time Zone.

Requirements

• Education: Bachelor’s degree
• Required Experience: 3+ years of content management, integrated marketing, brand marketing or audience development experience
• Technologies: Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Exceptional communication skills, both written and verbal, with the ability to engage and collaborate with various stakeholders
• Strong understanding of social media platforms, content creation, and audience engagement strategies
• Ability to build and maintain relationships with creators, influencers, and audiences to drive brand loyalty and growth
• Proficiency in data analysis to make informed decisions and optimize brand strategies
• A healthy appreciation of GIFs and Black culture

Responsibilities

• Own and drive the execution of Travel Noire’s year-round content calendar, monthly content focus and themes
• Manage Associate Editor and contractors to execute vision
• Serve as a passionate and knowledgeable internal representative of the Travel Noire brand, embodying its values and goals
• Expertly manage and execute complex projects, such as the annual Travel Noire Awards, City Guides, and travel commerce content, ensuring they align with brand identity and objectives
• Partner with the newsletter and SEO team to ensure Travel Noire is positioned for optimum growth and correct brand positioning
• Collaborate closely with the social team to ensure consistent and engaging brand messaging across all channels
• Lead initiatives to develop and strengthen corporate partnerships that enhance the Travel Noire brand's reach and impact
• Create and nurture valuable relationships with creators and audiences, driving audience development and engagement
• Develop and implement strategic plans to amplify the brand's presence, maintaining a consistent voice and aesthetic
• Monitor industry trends, competitor activities, and emerging opportunities to keep the brand at the forefront of the travel and lifestyle space
• Analyze performance metrics and use insights to refine strategies and enhance brand effectiveness

Benefits

• This is a fully remote, U.S.-based role
• Occasional travel may be required
• The hourly range for this role is $40 - $45