Associate Brand Manager

Summary

Join GameChanger, a remote-first tech company, as an Associate Brand Manager to support brand initiatives across youth sports, focusing on baseball and softball. You will collaborate with cross-functional teams to develop and execute integrated marketing campaigns, manage creative assets, and ensure brand consistency. Responsibilities include shaping brand perceptions, executing marketing initiatives, building brand associations with key partners, tracking brand KPIs, creating compelling content, and managing project timelines. The ideal candidate possesses 2+ years of brand marketing experience, a strong understanding of baseball and softball culture, and excellent collaboration skills. This is a six-month contract position with a target hourly rate of $40-$55.

Requirements

• 2+ year of brand marketing experience, including internships or entry-level roles
• Strong understanding of baseball and softball culture, and the communities that support them
• Experience managing campaign timelines, assets, and deliverables across internal teams or external partners
• Highly collaborative across teams to keep messaging and execution aligned across channels
• Comfortable writing briefs, campaign updates, or internal docs that help teams stay on the same page
• Contributed to projects where plans, timelines, or stakeholders shifted and helped keep work moving forward through those changes

Responsibilities

• Shape Brand Perceptions: Support and develop marketing programs that promote a compelling brand narrative that aligns with our values and vision, ensuring that every touchpoint reflects our core message
• Execute Brand Marketing Initiatives: Responsible for managing the planning milestones for brand marketing initiatives, ensuring alignment with cross-functional stakeholders and seamless connection across multiple consumer touchpoints
• Build and strengthen brand associations: Enhance brand activation and associations with Major League Baseball, Little League, and other strategic partners by managing the event and content strategy to drive brand awareness
• Brand KPIs and Measurement: Track brand health by analyzing data from the Brand Health Tracker study, ensuring continuous monitoring of key performance indicators and providing actionable insights to guide strategic decisions. Monitor campaign and strategic initiative performance and develop data-backed recommendations to inform future planning
• Content Creation Expert: Develop and oversee compelling content projects in partnership with internal studio and external agencies to effectively drive brand awareness, distinctiveness and relevance with the target audience
• Execution: Support the execution of brand campaigns and integrated marketing efforts under the GameChanger Brand umbrella. Coordinate cross-functional teams to ensure alignment on timelines, messaging, and asset needs
• Project Management: Manage project timelines, creative reviews, and asset delivery for brand moments
• Culture Branding : Help identify emerging trends and cultural moments that GameChanger Brand can authentically tap into