Associate Brand Manager

Summary

Join Vital Farms as an Associate Brand Manager and contribute to the national growth of this industry-leading ethical food brand. Reporting to a Senior Brand Manager, you will be a key member of the marketing team, responsible for executing brand strategy across various areas. This role demands a self-motivated individual skilled in business portfolio management, product commercialization, and integrated marketing communications. You will support marketing communications plans, manage budgets, analyze data, collaborate with internal and external partners, and lead new product commercialization. Vital Farms offers a remote work environment, competitive pay and benefits, including generous retirement contributions, annual bonuses, and professional development opportunities.

Requirements

• Passion for ethical food and purpose-driven brands
• Bachelor’s degree in Marketing or Business with 2-3 years of relevant work experience
• Ability to 20-30% travel as needed for team offsites, agency meetings and productions
• Excellent business acumen with a curiosity and passion for understanding the business holistically with a general management approach
• Demonstrated successes in roles with increasing responsibility, including experience in CPG brand management with proven business and brand results
• Ability to balance big-picture strategic thinking with detailed, in-the-moment thinking
• Proven analytical skills with the ability to derive actionable insights and storytelling from data
• Ability to manage several different projects at a time with competing levels of urgency
• Ability to develop strong relationships across internal and external partners with sound interpersonal skills (ability to communicate effectively both written and verbally, collaborative attitude, and a strong team player)
• Self-starter who can tackle and lead projects where there may be no precedence
• Self-aware and open to feedback

Responsibilities

• Support implementation of integrated marketing communications plans across paid, owned and earned media in collaboration with Portfolio, PR/Communications and external agency partners
• Develop briefs for awareness-focused initiatives to build the Vital Farms brand
• Generate, consolidate and deliver constructive feedback to key stakeholders to ensure campaigns and message meet brand and business objectives
• Partner with agency teams to develop and execute paid media and creative strategies across multiple stakeholder groups
• Demonstrate knowledge of consumer and category insights in planning and execution of strategies to ensure alignment with business objectives
• Ongoing management and reporting of the comprehensive marketing budget
• Analyze and provide actionable insights from media and consumption reporting, including assessments of consumer trends, competitive activity, and the evolving business landscape
• Partner with Sales and Marketing stakeholders to develop selling stories and sales materials
• Collaborate with agency partners to determine ROI of paid media investments and campaigns with actionable recommendations
• Lead cross-functional team members in the commercialization of new products, product changes, and/or quality improvements
• Tackle various other interesting projects to help us grow at Vital Farms

Preferred Qualifications

• At least 1-2 years as a Brand Assistant or Associate Brand Manager
• Prior experience in Syndicated Data platforms, Circana (IRI), SPINS, Numerator and Neilson

Benefits

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth