Associate Brand Manager

Summary

Join Wellmore Holdings as an Associate Brand Manager for a 12-month contract (1099) position, working remotely within a US time zone. This role supports brand-building, marketing communications, creative development, and retailer execution across multiple channels for the Vega and Great Lakes Wellness brands. You will manage the communications calendar, develop campaign briefs, collaborate with internal and external teams, and provide direction on content and creative assets. The ideal candidate is a strategic thinker, results-driven, and passionate about product marketing within the health and wellness industry. Experience in CPG, digital marketing, or e-commerce is a plus. The position offers an hourly rate of $40-$45.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years of experience in brand management, marketing communications, or a similar role
• Strong project management and organizational skills
• Excellent written and verbal communication
• Creative thinker with a passion for health, wellness, and innovation

Responsibilities

• Manage and maintain the communications calendar, ensuring alignment with key brand milestones and product launches
• Drive the development of campaign briefs and guide creative strategy across channels (GLW and Vega brands)
• Collaborate with internal teams and agency partners to deliver 360° marketing campaigns, including evergreen media and UGC content
• Provide direction on content and creative assets, ensuring consistency with brand identity and messaging
• Support TikTok Shop initiatives, organic social strategies, and retailer communication plans
• Partner on creative production efforts, overseeing timelines, approvals, and execution across various touchpoints
• Contribute to the ideation and execution of innovative ad hoc marketing projects and content
• Support retailer-specific initiatives, including A+ content rollout and digital shelf updates
• Coordinate sales sample and sachet inventory management to support promotional and sales activities
• Collaborate with Sales, Innovation, and Operations teams to ensure seamless project execution
• Lead or support process improvement initiatives (e.g., PR Raiser, internal workflows)
• Manage ad hoc requests and provide administrative support as needed

Preferred Qualifications

Experience in CPG, digital marketing, or e-commerce