Associate Manager, Retail Brand Marketing

Summary

Join Cresco Labs as the Associate Manager of Brand Marketing for Sunnyside*, their national retail brand. You will be responsible for developing and executing strategies to strengthen Sunnyside*'s presence both nationally and locally. This role involves creating and managing retail marketing campaigns, briefing creative agencies, evolving the brand strategy, and expanding the Sunnyside* portfolio of owned products. You will collaborate with various teams to deliver impactful campaigns that connect with the audience and drive business results. This position requires a Bachelor's degree, 3 years of relevant marketing experience, and strong communication, analytical, and project management skills. Cresco Labs offers a comprehensive benefits package including health insurance, retirement benefits, paid time off, and more.

Requirements

• Bachelor's degree required
• 3 years of relevant marketing experience with a focus on retail, product, or brand marketing. Must demonstrate ability to lead and build a consumer-facing brand
• Relevant experience activating in multiple channels including CRM and eCommerce
• Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity
• Ability to remove personal preferences during decision making to make calls that are best for the company and brand
• Strong bias for action. You identify a problem and mobilize to solve it
• Proven project management skills. You are able to juggle multiple high-priority projects
• Strong numerical and analytical skill set with ability to interpret quantitative data
• Strong communication skills (exceptional listening skills, persuasive, and professional communicator)
• Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams
• Genuine passion for marketing and the cannabis industry

Responsibilities

• Champions the the Sunnyside* retail brand by managing adherence of brand guidelines, brand positioning and identification, development of national campaigns, and supporting local markets with regional initiatives
• Assist in the development and implementation of strategic marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels
• Collaborate with eCommerce, CRM, regional marketing and wholesale teams to build strong channel strategies, lead the development of associated creative and bring brand campaigns to life
• Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities
• Analyze and report on campaign performance, sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy
• Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget
• Grow your knowledge regularly through team member 1:1’s, research and identify opportunities to share best practices with the broader team

Preferred Qualifications

MBA preferred

Benefits

• Major medical, dental and vision insurance
• A 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays and paid time off
• Annual discretionary bonuses
• Stock options
• Participation in our employee discount program