Associate Demand Generation Manager

Summary

Join us at Sumo Logic as an Associate Demand Generation Manager and build effective campaigns to promote cross-selling opportunities and maximize revenue from existing customers.

Requirements

• Successful experience with account-based marketing
• Deep expertise leveraging a modern martech stack including Salesforce, 6sense, advocacy platforms, Totango, Marketo, Qualified, and content strategy for Website personalization
• Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case
• Track performance metrics and continuously optimize campaigns for better results
• Strong written and verbal communication skills
• 3+ years of experience in the lifecycle or customer marketing or related marketing field in technology, preferably
• Deep experience and positive track record for generating pipeline within a customer base

Responsibilities

• Execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation
• Analyze customer data and drive actionable insights to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly
• Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals
• Develop compelling marketing messages, content, and offers that resonate with target customers
• Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively
• Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling
• Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results
• Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives
• Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization
• Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results