Remote Demand Generation Manager

Summary

Join ENDVR as the Demand Generation Manager to drive platform self sign-ups, pipeline, and revenue growth through various channels. The ideal candidate will have expertise in B2B SaaS environments, sharp analytical skills, and strong technical experience with HubSpot and WordPress.

Requirements

• 3+ years of B2B SaaS marketing experience in demand generation, digital marketing, or similar role required (bonus points for experience with a freemium/self-serve model and/or retail SaaS experience)
• Strong analytical skills and enthusiasm for data-driven marketing
• Experience with HubSpot, including automation/workflows and lead scoring required
• Experience with WordPress or similar website platform required
• Self-motivated, organized, and strategic thinker
• Bachelor’s degree in Marketing or related field

Responsibilities

• Assess current and emerging demand generation channels and provide recommendations based on ENDVR’s industry, target audience, and goals to drive self sign-ups, pipeline, and revenue growth
• Support the development of our go-to-market strategy, utilizing always-on marketing tactics and targeted ABM strategies to drive platform sign-ups, and demand and pipeline generation
• Define, develop, and execute lead nurturing campaigns, including sequences and workflows
• Work with the Content Marketing Specialist to organize and manage webinar strategy and program, including audience acquisition, promotion, and program analysis
• Evaluate and optimize website performance, including landing page creation, user journey optimization, and A/B testing
• Build dashboards and reporting to interpret and translate data from HubSpot, Google Analytics, and other platforms to identify areas for improvement and implement data-driven optimizations
• Work closely with the sales team to ensure alignment on efforts, lead quality and follow-up processes
• Monitor industry trends and stay up-to-date on new technologies and techniques