Senior Demand Generation Marketer

Summary

Join our team as a Demand Generation Marketer at Octopus, where you'll own demand generation programs and campaigns to raise awareness of the Octopus brand and create demand for new and existing commercial and enterprise customers.

Requirements

• 5-8 years experience working in a performance marketing, demand generation, or lead generation role
• Good understanding of Continuous Delivery, the software delivery process, DevOps, and deployment automation
• Ability to manage and execute campaigns end-to-end with minimal direction from others
• Knowledgeable or ready to learn about Octopus Deploy and where it fits in enterprise organizations
• Customer-obsessed and motivated to tell our story and the value of Continuous Delivery
• Good project management skills, well-organized, and effective communicator
• Experience working with CRMs, marketing automation platforms, and marketing analytics tools
• Good track record of working with Sales teams and data-driven and numerically inclined

Responsibilities

• Plan and execute demand generation strategy and campaigns
• Work closely with partner agencies (SEO, paid search, and paid social) to plan and execute campaigns to support demand-generation activities
• Raise brand awareness of the Octopus brand in our target market's digital landscape
• Develop high-impact B2B demand generation programs to meet pipeline and revenue goals
• Ensure the demand generation engine feeds lead generation to meet targets such as new business inquiries, marketing qualified leads (MQLs), sales qualified leads (SQLs), conversion rates, and cost per acquisition
• Work with cross-functional teams including product marketing, partner marketing, and content marketing to identify and leverage buyer journey assets, messaging, and content in demand gen campaigns
• Align with Sales Development teams for top-of-funnel inbound and outbound programs
• Plan and maintain a campaign calendar aligned with other marketing stakeholders and teams
• Have a close relationship with our Revenue teams and understand how demand generation plays an integral part in lead generation and downstream sales opportunities
• Work closely with our Product teams to understand the value Octopus delivers, what new roadmap items are on the horizon, and how these translate into demand gen activities before, during, and after launch
• Help position Octopus as the market leader in Continuous Delivery - we want to be in the consideration set of all DevOps teams when they are considering tooling
• Have a deep understanding of our target market, audience segmentation strategies, and buyer journey mapping
• Communicate and coordinate plans with other stakeholders and document plans for visibility across the organization
• Plan, maintain, and optimize campaigns throughout the year in line with Product Marketing and Revenue team plans and objectives
• Present demand generation plans to stakeholders and document work for visibility across the organization

Benefits

• Minimum of 25 days annual leave
• Up to 10 days of paid sick and carers leave
• 12 weeks of fully paid parental leave with flexible return options
• Generous health care, dental and vision
• Pension contributions of up to 5%
• Stock options