Influential is hiring a
Associate Director, Creator Management in United States

Summary

The job is for an Associate Director in the Creator Management team at Influential, a leading influencer marketing company. The role involves implementing day-to-day creator strategy and campaign execution for Fortune 500 clients, with a focus on beauty-focused campaigns in professional haircare, hair color, and dermatological skincare.

Requirements

• 5 - 7 years of experience working in a digital, advertising, or creator marketing environment
• Strong leadership and people management skills
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Direct experience with on-site Influencer activations
• Experience managing and coordinating projects in a fast-paced environment
• Comfortable working in a startup environment, creating organization and processes where none may already exist
• Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in professional haircare categories
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on the latest trends and innovations in the social realm
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended creators to clients
• Oversee creator casting, negotiation, contracting and content management across brand campaigns

Benefits

• Remote company - work from home!
• Competitive compensation
• Unlimited PTO with inclusive holiday benefits
• 100% company paid medical, dental & vision insurance for employees
• Equity options for all employees
• Fully vested 401(k) matching
• Stipends for phone & wifi, health & wellness, and more!
• An awesome collaborative work culture, a diverse team, and more