Associate Director of Digital Marketing

Summary

Join EvenUp, a rapidly growing generative AI startup, as an Associate Director of Digital Marketing. You will manage our paid media strategy, focusing on driving high-quality leads and sales. This role requires deep expertise in various paid media channels, including Google/Bing Search, paid social, retargeting, and display ads. You will collaborate with other marketing teams, sales, product, and operations to create, analyze, and optimize campaigns. Success in this position demands strong project management skills to ensure timely and budget-conscious campaign delivery. EvenUp offers a comprehensive benefits package, including health insurance, paid time off, and a home office stipend.

Requirements

• 10+ years working directly in Google and Bing Ads
• 2+ years in managing Paid Advertising/Digital Marketing programs
• Mastery in managing campaigns across search engines (Google & Bing)
• Expert reporting and analytics capabilities
• Mastery of all basic PPC fundamentals
• Expert using and working with Google Analytics
• Highly organized and comfortable with working to deadlines
• Exceptional at multitasking

Responsibilities

• Own, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, LinkedIn, Facebook, Twitter)
• Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns
• Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized
• Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices
• Work across Demand, Web, and PMM squads on content requirements to support campaigns, and ensure content meets the needs to support demand
• Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met
• Manage daily optimizations and reporting
• Manage campaign setup and budget pacing
• Responsible for maintaining housekeeping and hygiene of advertising accounts and overall monitoring of account health

Preferred Qualifications

Experience in marketing B2B technology products

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family
• Flexible paid time off
• 10 US observed holidays, and Canadian statutory holidays by province
• A home office stipend
• 401(k) for US-based employees
• Paid parental leave
• Sabbatical program
• A meet-up program to get together in person with colleagues in your area
• Offices in San Francisco, Los Angeles, and Toronto