Associate Director of Paid Media

Summary

Join TechnologyAdvice as an Associate Director of Paid Media and lead our paid media programs to drive pipeline growth and support revenue-generating initiatives. You will manage a team of specialists, oversee multi-million dollar budgets, and collaborate cross-functionally. This role requires 7+ years of experience in paid media, proven budget management skills, and strong leadership abilities. We offer a remote-first culture, flexible PTO, comprehensive health coverage, and various other benefits to support your career growth and well-being. The ideal candidate is a strategic, data-driven marketer with hands-on expertise in various paid media platforms. Location is in the United States.

Requirements

• 7+ years of experience in paid media & digital advertising, with 3+ years focusing on B2B SaaS or technology
• Proven experience managing multi-million dollar ad budgets and optimizing for pipeline and revenue
• Strong leadership skills with experience managing and mentoring teams
• Deep, hands-on expertise in Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms
• Technical acumen around conversion tracking, data analysis & reporting, attribution modeling, analytics tools (Google Analytics, Tableau, & Looker Studio), and data-driven decision-making
• Experience working in cross-functional teams and effectively communicating with executives and stakeholders
• Strong analytical mindset with a passion for continuous testing and optimization
• Self-starter who is comfortable working independently in a fast-paced environment, seeking out new opportunities and experiments
• Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company

Responsibilities

• Develop and execute paid media strategies across Google, LinkedIn, Meta, and programmatic platforms to drive lead generation and revenue growth
• Manage, mentor, and develop a team of paid media specialists and strategists
• Oversee a multi-million dollar advertising budget, ensuring efficient allocation and optimization for maximum ROI
• Identify new opportunities for audience segmentation, targeting, and bid optimization to improve campaign performance
• Collaborate with Sales, RevOps, Demand Gen, and Content teams to ensure paid media strategies align with broader marketing and revenue goals
• Lead testing and experimentation initiatives, including A/B testing, new platform exploration, and creative strategy development
• Own reporting and analytics, leveraging data to make informed decisions and communicate performance insights to stakeholders
• Stay ahead of industry trends, emerging ad tech, and platform changes to keep our paid media programs competitive

Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
• Remote-First Culture: Work from the comfort of your home
• Flexible PTO: Take the time you need, when you need it
• Health Coverage: Medical, dental, and vision plans for you and your family
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
• 401K with Match: Secure your future with our company-matched retirement savings
• Paid Parental Leave: Support for new parents during life’s special moments
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
• Pet Insurance: Care for your furry family members
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years
• In-Office Perks: Enjoy catered lunches for our in-office team