Digital Marketing Associate Director

Summary

Join SpringWorks Therapeutics as a Digital Marketing Associate Director and drive digital strategy and tactics for commercial products and clinical-stage programs. You will develop and deploy digital tactics across various channels, including CRM, SEO, SEM, social media, and more. This role requires a deep understanding of multichannel marketing and digital channels, along with experience in pharmaceutical brand marketing and patient/HCP marketing. You will collaborate with cross-functional teams and leverage data and analytics to optimize performance. This is an individual contributor role offering a competitive salary and benefits package, with the opportunity to work remotely within the United States.

Requirements

• Bachelors degree required; MBA preferred
• 7+ year experience in a pharmaceutical brand marketing role
• 5+ years in a digital marketing / multi-channel strategy role
• Patient marketing and HCP marketing experience required; rare disease experience preferred
• Deep understanding of multichannel marketing tactics and digital channels, including but not limited to field-based channels, email, SMS, websites, paid search, SEO, social media, programmatic, OLV, CTV/OTT, mobile apps, digital sales aids and measurement/insight generation
• Demonstrated experienced leveraging customer journeys and experience maps to engage target audiences during “moments that matter” -- creating personalized, field based and omnichannel solutions with the individual in mind
• Experience with A/B testing across channels and content types
• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment
• Strong grasp of pharmaceutical MLR process including submitting and managing projects in Veeva PromoMats
• Experience working in Salesforce Marketing Cloud, Veeva CRM, Veeva PromoMats, WordPress, Google Marketing Platform (specifically Analytics and Tag Manager)
• Strong understanding of regulations involved with marketing pharmaceutical products
• Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance
• Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment
• Ability to travel occasionally including overnight stay driven by business need

Responsibilities

• Identifies trends and insights to optimize spend, performance and ROI, leveraging the Data, Insights and Analytics team to educate the larger Brand/Field teams and leadership on the available metrics and data in terms of customer engagement and all relevant content and channels
• Oversees the development and execution of different innovative solutions to advance our decision-making capabilities and improve the way we engage with HCPs and patients throughout their journey
• Evaluates emerging trends and implements marketing strategies in various channels – personal promotion, non-personal promotion and congresses
• Utilizes audience research and trend analysis to develop supporting modular, personalized content. Evaluates customer research, market conditions and competitor activities
• Perform other duties and responsibilities as assigned

Preferred Qualifications

• MBA preferred
• Rare disease experience preferred

Benefits

• The expected salary range for this position is $152,250.00 - $200,000.00. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law
• A discretionary annual bonus may be available based on individual and Company performance
• We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases
• Officially classified as working full-time from employee’s home office within the United States or respected region, with the expectation to travel to SpringWorks Therapeutics offices or other locations on occasion as business needs