Associate Director, Program Management, GTM Operations

Summary

Join Caraway, a fast-growing home goods brand, as Associate Director, Program Management & GTM Operations. Lead cross-functional initiatives, from product launches and go-to-market strategies to brand campaigns and sales events. Oversee the entire program and go-to-market process, collaborating with various teams to ensure seamless execution and high-impact results. Bring both PMO and GTM perspectives, bridging product development with strategic planning and execution. Manage a broad portfolio of programs, create structured project plans, and optimize workflows. Drive operational excellence and streamline processes to support Caraway's continued growth. This role requires strong leadership, analytical skills, and a passion for sustainable living.

Requirements

• 6+ years in program management, GTM strategy, or marketing operations within consumer goods or digitally native brands; experience in product development preferred
• Skilled in managing complex project plans, timelines, and workflows, with a track record of delivering efficient, high-quality results
• Proven ability to lead and align cross-functional teams, including Marketing, Product, Creative, Growth, Digital Product, and Retail
• Strong analytical skills with a data-driven approach to KPI setting, performance tracking, and strategy optimization
• Expert in designing scalable, efficient processes and simplifying complex projects into clear, actionable steps
• Excellent written and verbal skills, effective in stakeholder alignment and change management
• Proficient with tools including Asana, Monday.com, Slack, Google Suite, Figma, Notion, MS Project, and Visio

Responsibilities

• Drive Cross-Functional Collaboration: Actively facilitate the interaction of key stakeholders across Marketing, Brand, Growth, Product, and Digital Product to bring programs, campaigns, seasonal events, products, and brand initiatives to market. Manage risks, schedules, and dependencies, serving as the central point of contact to ensure seamless communication and alignment of goals and strategies
• End-to-End GTM Process & Strategy Support: Partner with cross-functional teams to embed the go-to-market (GTM) strategy within Caraway’s program framework, ensuring each launch or initiative is optimized for brand alignment, consumer engagement, and market entry. Collaborate on planning and project timelines to achieve GTM objectives
• Program Accountability from Start to Finish: Own and deliver all elements of each program, from ideation through execution and end-of-life, ensuring all phases adhere to Caraway’s quality standards, KPIs, and brand values
• Stakeholder Alignment & Communication: Channel vital information across teams, providing consistent updates and acting as a conduit to foster business continuity. Ensure GTM, brand campaigns, and promotional initiatives are aligned within the broader program management framework, with clear deliverables, success metrics, and accountability frameworks (RACIs)
• Process Improvement & Innovation: Identify and implement enhancements to Caraway’s program workflows, leveraging industry best practices and innovative solutions to streamline processes and elevate consumer experiences across various touchpoints, from product launches to holiday promotions
• Utilize KPIs for Data-Driven Decisions: Define, track, and analyze KPIs to evaluate the performance across all program types, including GTM launches, brand campaigns, and promotional events. Lead data-informed decisions within cross-functional teams, ensuring adjustments are made based on performance metrics and feedback
• Risk Mitigation, Resource Management & Contingency Planning: Proactively identify and address potential program risks and resource gaps, developing mitigation and contingency plans. Escalate scope, cost, and schedule risks as needed to ensure timely resolutions and alignment with Caraway’s strategic goals
• Campaign & Content Coordination: Collaborate with Marketing and Creative teams to develop content, storytelling assets, and campaigns that support GTM and brand objectives, ensuring cohesive consumer experiences across various initiatives, including site promotions and seasonal sales
• Continuous Improvement & Adaptability: Regularly assess and refine the effectiveness of program management and campaign strategies, proactively adapting processes to meet evolving business and market needs. Emphasize flexibility and responsiveness across both operational and promotional programs, driving alignment between Caraway’s strategic goals and day-to-day execution

Preferred Qualifications

• Bachelor’s Degree in manufacturing, business management, or related field preferred
• Passionate about design, home goods, and sustainable, non-toxic living, aligning with Caraway’s mission and values

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts