Summary
Join DEPTยฎ as an Associate Director of Paid Search and lead strategic initiatives for a major retail account, focusing on retail media networks like Amazon, Walmart, Best Buy, and Target. Develop and execute paid search strategies to drive performance and growth. Collaborate with cross-functional teams to achieve client objectives. Deliver timely reports, insights, and projects within budget. Manage a team of paid search specialists, providing guidance and mentorship. Build strong client relationships and act as a trusted advisor. Stay current on industry trends and best practices. Present performance reports and strategic recommendations to clients and stakeholders.
Requirements
- Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks
- Minimum of 3 years of experience in client facing roles
- Proven track record of managing successful paid search campaigns for enterprise-level accounts
- Deep understanding of retail media networks and platforms, such as Amazon Advertising, Walmart Connect, Best Buy Ads, Target Roundel etc
- Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Experience leading and managing a team, with a focus on mentorship and professional development
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
- Ability to foster a collaborative and high-performing team environment
- Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth
- Strong problem-solving skills and the ability to adapt to changing market conditions and client needs
Responsibilities
- Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account
- Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance
- Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives
- Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals
- Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards
- Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation
- Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes
- Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth
- Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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