Associate Director of Paid Media

Power Digital Marketing Logo

Power Digital Marketing

πŸ“Remote - Colombia

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Media Associate Director. You will lead and mentor a team of 4+ direct reports, managing complex client accounts and driving revenue growth. Responsibilities include coaching, strategic planning, and utilizing AI technologies to optimize business processes. The ideal candidate has 5+ years of digital marketing experience, including 3+ years in an agency setting and 2+ years of management experience. Expertise in SEM, various paid media campaigns, and data analysis is crucial. Power Digital offers a competitive salary, commission, PTO, flexible work environment, and various other benefits.

Requirements

  • 5+ years of digital marketing experience
  • 3+ years in agency setting
  • Minimum 3 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
  • Significant campaign management experience in 3 or more of the following additional campaign types
  • Performance Max
  • Standard Shopping
  • YouTube Ads
  • Display Advertising
  • Local campaigns
  • Bing Ads
  • 2+ years of management experience
  • Proficiency in Google/Microsoft Office Suite(s)
  • Proficiency in Google Analytics
  • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
  • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
  • Strong written and verbal communication skills
  • Strong organizational and project management skills
  • Self-motivated individual with a strong desire to succeed
  • Excellent interpersonal skills
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company

Responsibilities

  • Exceptional management and consistent application of management responsibilities and philosophies for their team
  • Assuming a very active role in coaching direct reports and other members of the department via shadowing, role-playing, modeling, giving feedback, storytelling, coaching, and explaining the why
  • Exemplifying the gold standard of a lead and able to take on the most complex client accounts, executing all responsibilities with high quality, on time, and with exceptional communication and strategic thinking
  • Proactively looking down the field to retain & grow client revenue within the individual portfolio, and to improve the team internally
  • Always searching for new opportunities to uplevel the team (operations, camaraderie, strategy/skill set, product, etc.)
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid
  • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Legal benefits like Prima, Cesantias
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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