Associate Performance Creative Strategist

Summary

Join Wpromote as an Associate Performance Creative Strategist and embark on an exciting career in performance marketing. You will collaborate with managers and directors, contributing to creative strategies and campaign success for diverse clients. This role involves working with design teams, analyzing data, and developing creative testing roadmaps. Continuous learning and development are emphasized, with opportunities for growth within a forward-thinking organization. The position offers remote work flexibility and a competitive salary range of $65,000-$75,000, plus benefits. The role reports to an Associate Director and involves managing small to medium retainer clients with support.

Requirements

• 1+ years of experience in digital marketing, paid social, performance marketing, or a related field, with exposure to creative strategy and campaign execution
• Experience collaborating with cross-functional teams
• Familiarity with paid media marketing and a strong understanding of the social media landscape; direct experience managing paid media campaigns is a plus
• A proactive, problem-solving mindset with a hunger for innovation
• The ability to work with diverse personalities and maintain a positive attitude in challenging situations
• A desire to grow and develop skills in performance marketing areas such as social media advertising, display advertising, or related channels
• Strong critical thinking skills and analytical curiosity around performance data
• A keen eye for high-performing creative, an active presence on social media platforms to stay informed on industry trends, and the ability to effectively communicate with creative team members
• High attention to detail when QA/QC-ing creative assets and providing feedback to creative teams
• Exceptional written and verbal communication skills in a professional setting
• Strong time management and project management skills, with the ability to handle multiple workstreams simultaneously
• Proficiency in Word, Excel, or Google Suite, with a willingness to learn and grow on these platforms

Responsibilities

• Work collaboratively with Managers and Directors to learn platform, channel, and performance marketing best practices, synthesizing platform data into actionable insights, and working directly with Art Directors and Production Designers to turn those insights into net new or iterative creative concepts
• Assist in organizing and facilitating creative strategy brainstorms and discussions, contributing fresh ideas to enhance campaign effectiveness
• Help develop the Creative Testing Roadmap based on the monthly sprint's testing plan, ensuring strategic alignment with client objectives
• Work directly with designers and art directors during initial QA on ads in production, promptly identifying and flagging issues to the Manager or Senior Manager
• Articulate the pros and cons of various ad units, demonstrating an understanding of their suitability for different business objectives
• Utilize reporting tools and strategies to support account work and drive impactful results for client accounts
• Participate in tactical creative strategy development, contributing insights and ideas to enhance campaign performance
• Shadow Managers and Senior Managers in account management, growing towards managing Small to Medium retainer clients with the support of the Associate Director, focusing on continuous learning and execution
• Work to expand your understanding and convey creative best practices for Paid Social and/or Paid Search, aligning strategies with the marketing funnel
• Develop your ability to pull, analyze, and synthesize platform data and familiarize yourself with the available tools, platforms, and resources (navigating at least (2) native ads managers like Meta, TikTok, Snapchat, or Google)
• Provide support for new client audits/deep dives as needed, contributing to the agency's success in revenue generation

Preferred Qualifications

• Previous advertising experience
• Experience with design or editing work

Benefits

• Remote work flexibility
• Competitive salary range of $65,000-$75,000
• Benefits (not specified)