Senior Events and Brand Manager

Summary

Join Coconut Software as their Senior Events & Brand Manager and be responsible for crafting strategic, brand-led experiences that drive revenue, deepen relationships, and fuel growth. You will own the end-to-end strategy and execution of Coconut's event marketing function, aligning every touchpoint to their GTM priorities. This role combines strategic event planning with brand stewardship, ensuring that every industry conference, trade show, and hosted event generates leads, fosters relationships, and amplifies Coconut's brand identity. You will collaborate closely with Marketing, Sales, CX, and Executive teams to build a thoughtful and measurable event strategy that supports pipeline goals and reinforces Coconut's position in the market. You will be responsible for securing speaking opportunities, curating swag, coordinating on-site teams, and bringing Coconut's human-first brand to life in bold, creative ways—online, on stage, and on the ground.

Requirements

• 7+ years of experience in event marketing, brand activation, or thought leadership (bonus if you’ve done it in SaaS, fintech, or B2B)
• A track record of orchestrating high-impact events that build brand and drive pipeline
• Strong chops in strategic planning, cross-functional collaboration, and relationship-building
• Experience managing branded swag—from ideation to distribution
• Familiarity with CRM and marketing tools (Salesforce, HubSpot, etc.)
• An eye for design and a love for detail—no crooked banner or off-brand pen slips by you
• Energy, creativity, and a passion for turning every branded moment into a memorable one
• Ability to manage multiple projects, prioritize tasks, and thrive in a fast-paced environment
• Willingness to travel for events and conferences as needed

Responsibilities

• Build and execute a bold event strategy that aligns with revenue goals and fuels GTM success
• Evaluate and recommend trade shows, industry events, and speaking opportunities that boost our brand and connect us with the right audiences
• Own the end-to-end planning and flawless execution of both in-person and digital events—including logistics, budgets, vendor management, and on-site coordination
• Lead ABM (Account-Based Marketing) event initiatives to target high-value accounts, ensuring personalized experiences that drive engagement and conversions
• Design, manage and track unforgettable branded experiences—from killer swag to interactive booth activations
• Elevate our presence through award applications, thought leadership placements, and curated executive engagements
• Partner with Sales and Demand Gen to turn every event into a lead-generating machine with pre- and post-event campaigns that drive measurable ROI
• Track and analyze event performance, surfacing insights that continuously raise the bar
• Foster strong relationships with internal teams and external partners to keep events running smoothly
• Manage our swag inventory and develop creative ways to surprise and delight employees, customers, and prospects

Preferred Qualifications

• Experience working with ABM strategies and targeting high-value accounts
• Strong design sensibility and experience in booth design or branded event materials
• Established network with event organizers and fintech associations

Benefits

• "Cabana Days" - our version of a flexible work week !
• T o enable our employees to do their best work, offering flexibility to prioritize what is important and to take time needed for rest and rejuvenation when possible based on business and operational needs
• Ability to do your job in a supported, but still flexible environment
• Supported professional development, learning & career opportunities - be supported in your growth journey!
• Regular 1:1 coaching with your leader and regular connection to a passionate executive team
• Work in a team big enough for growth but lean enough to make a real impact
• A full range of benefits to keep you happy & healthy
• Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
• Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!
• Virtual mental health and EAP platform
• WealthSimple GRSP & Matching
• Annual Wellness Benefit ($1000 per year)
• Opportunity to work remote - anywhere in Canada!
• Employee Options - everyone shares in our success!
• Internet Subsidy on each paycheck
• Tiki Bucks Incentive Program - everyone is entitled to earn bonuses!
• A People First Company - 4.4 rating on Glassdoor
• Recently named " Most Admired Corporate Cultures " and ranked #6 in " Best Workplaces in Canada " in company size category