B2B Email Marketing Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Lifecycle Marketing B2B Strategist. You will be responsible for developing and executing email and SMS marketing strategies for B2B clients. This role involves managing campaign operations, collaborating with cross-functional teams, and leveraging data to optimize performance. You will need 2-5 years of B2B email marketing experience, strong analytical skills, and proficiency with email platforms. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and ample opportunities for growth and development.

Requirements

• 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Responsibilities

• Define and drive email marketing and SMS strategy for PDM’s B2B clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

SMS experience

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives