Field Marketing Manager III

Summary

Join Greenhouse as a Field Marketing Manager, EMEA, and build and execute the BNL/DACH field marketing strategy. You will own the demand generation process to drive pipeline and revenue in key expansion markets. This role involves a diverse marketing mix, including integrated campaigns, ABM, and regional events. You will collaborate with the regional sales team and global marketing functions. Success in this position requires strategic thinking, strong collaboration skills, data analysis capabilities, and ownership of regional marketing efforts. The ideal candidate will be excited to establish a new function from the ground up in a critical expansion market. Greenhouse offers a variety of benefits, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program.

Requirements

• Proven experience in a B2B field marketing role with a focus on demand generation and pipeline creation
• Demonstrated experience marketing to the BNL and/or DACH regions
• A track record of tying marketing activities directly to revenue goals (sourced leads, opportunity creation, pipeline influence) and reporting on that impact
• Experience executing a community marketing strategy, including community events
• Experience managing end-to-end event strategy and execution, including in-person, virtual, and hybrid formats
• Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce)
• Excellent project management and cross-functional collaboration skills

Responsibilities

• Define and execute the comprehensive field marketing strategy for the BNL/DACH regions, with a direct focus on revenue-driving activities
• Own the regional marketing calendar, managing integrated campaigns, events, webinars, and ABM programs from concept to completion using tools like Asana
• Develop and implement the lead generation and pipeline acceleration strategy to meet and exceed regional targets for both new business and customer expansion
• Partner closely with BNL/DACH Sales leadership to ensure alignment, enable the sales team for success, and create targeted programs that support their goals
• Create essential campaign assets, including campaign briefs, email copy, and landing page content, to drive program execution
• Document and report on campaign performance and its impact on pipeline at 3, 6, and 12-month intervals
• Collaborate with Marketing Operations, Brand, and Partnerships teams to ensure seamless campaign execution and co-marketing success

Preferred Qualifications

• Fluency in Dutch and/or German
• Experience in the B2B SaaS industry

Benefits

• Medical, dental, and vision insurance
• Basic life insurance
• Mental health resources
• Financial wellness benefits
• A fully paid parental leave program
• 25 days' vacation
• An employer matching pension program