Growth Manager

Summary

Join Awesome Motive, a company behind popular web apps, as a Growth Marketing Manager to lead strategic initiatives across marketing channels. You will develop and execute the complete growth strategy, managing key channels like SEO, content marketing, and PPC. Responsibilities include analyzing performance data, managing user churn, and providing actionable insights. You will also lead and mentor a team of growth professionals, fostering a high-performing environment. The ideal candidate has 4+ years of experience in growth marketing for product-led/freemium SaaS, expertise in CRO, and proficiency in data analytics and various marketing tools. This is a remote position offering competitive salary, benefits, flexible PTO, and professional development opportunities.

Requirements

• With over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B or SMB space, you have achieved direct business growth impact through successful growth initiatives
• You must have expertise in best practices for SaaS products
• Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required
• You are experienced in using GA (preferably GA4), and digital marketing channels
• You are well-versed in best practices for SEO in marketing site content, including blog posts. You are fluent in other commonly used tools such as Semrush, Clearscope, and Ahref
• You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time. You must have personally written and iterated upon multiple email campaigns for SaaS products
• You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
• You have proven experience developing content strategies that attract and engage a target audience, using optimized content to drive measurable growth
• You have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters. Your expertise in hiring and managing copywriters will be invaluable

Responsibilities

• Owning the Growth Strategy : You will develop, plan, and execute our complete growth strategy from end to end. This is a hands-on role where you'll personally manage key channels like SEO, Content Marketing, PPC, Email/SMS, Influencer Marketing (LinkedIn/YouTube), Webinars, and Affiliate Partnerships to drive new sales and build our outbound marketing efforts
• Driving Decisions with Data : You will be our champion for data. Your role will be to analyze performance, dig into organic channel data, manage user churn, and provide actionable insights. You'll then use that data to design and implement A/B tests, build high-converting landing pages, and provide conversion-focused copywriting feedback on everything from emails to ad copy
• Leading and Developing the Team : You will directly manage and mentor our team of talented growth professionals, fostering a cohesive and high-performing environment. This includes the potential to directly supervise our content marketing team if you have a passion for leadership in that area
• Improving How We Work : You'll help us get better, every day. We'll count on you to proactively identify trends, help build and document better internal processes, research competitor strategies, and be a steward of our culture by upholding the Awesome Motive core values

Preferred Qualifications

• You have experience working in the admin area of self-hosted WordPress sites as a site owner/developer/etc
• You have experience with support specifically for WordPress
• You have trained managers and had managers as direct reports

Benefits

• Competitive Salary
• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina & Jamaica
• Work from your home
• Flexible PTO after 90 days of employment
• Holidays (based on your location)
• Paid Parental Leave
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning
• We cover all costs of company travel (including our annual all-company retreat and mini-team meetups)
• Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary