Brand & Marketing Strategist

Summary

Join Solvative, a technology and innovation company, as a Brand & Marketing Strategist to drive B2B marketing initiatives and enhance brand positioning for IT services and products. You will develop and execute multi-channel marketing campaigns, collaborate with sales and product teams, conduct market research, and oversee social media strategy. The ideal candidate has 3-4 years of experience in B2B marketing within the IT services or SaaS industry, proven demand generation skills, and proficiency in marketing automation tools. A bachelor's degree in marketing or a related field is required. Solvative offers top-of-the-line Apple laptops, medical insurance, opportunities for employee growth, a fun work environment, and various team activities.

Requirements

• 3+ years of experience in B2B marketing, brand strategy, or related roles in the IT services or SaaS industry
• Proven track record of demand generation, lead nurturing, and account-based marketing (ABM)
• Experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.)
• Proficiency in SEO, PPC, Google Analytics, and CRM platforms
• Excellent content marketing and copywriting skills
• Ability to work collaboratively across teams and communicate effectively
• Strong analytical and problem-solving skills with a data-driven mindset
• Bachelor's degree in marketing, digital marketing, or a related field (master's degree is a plus)
• Proficiency with digital marketing tools and platforms, including Google Ads, social media advertising, email marketing platforms, and SEO tools
• Creative mindset with the ability to think outside the box

Responsibilities

• Develop and execute B2B marketing strategies that align with business goals, target audiences, and industry trends
• Collaborate with sales and product teams to create compelling marketing assets, case studies, and white whitepapers
• Drive brand positioning and messaging to establish a strong market presence
• Plan and implement integrated marketing campaigns, including digital, content, email, and event marketing
• Conduct market research and competitor analysis to identify opportunities for growth
• Oversee social media strategy and engagement to enhance brand visibility
• Track, analyze, and report on campaign performance, leveraging insights to refine strategies
• Stay updated with B2B marketing trends, MarTech tools, and best practices to drive continuous improvement

Preferred Qualifications

Familiarity with graphic design and multimedia content creation is a plus

Benefits

• Top-of-the-line Apple laptops for increased mobility and better productivity
• Medical insurance for all permanent employees
• The opportunity of working with an organization that believes in investing in employees’ growth
• An informal work environment that enables you to have fun while being productive
• Lots and lots of fun activities: we take over one of the nearby restaurants every last Friday of the month, tickets to all Marvel movies for the entire team, company picnics, and more!