B2B Marketing Manager

Summary

Join Trusted Media Brands as their B2B Marketing Manager in Gurgaon, India! This role focuses on developing and executing strategic marketing initiatives to boost brand visibility, attract new clients, and generate leads. You will leverage digital channels like email marketing and LinkedIn to engage potential clients. This position reports to the Head of Global Licensing and offers a blend of office and remote work options. The ideal candidate has 5+ years of B2B marketing experience, preferably in media or licensing, and a strong understanding of lead generation and digital marketing strategies. Competitive benefits are offered, including comprehensive time off, health insurance, and wellness benefits.

Requirements

• 5+ years of proven experience in B2B marketing, preferably in the media, content, or licensing industry
• Strong understanding of lead generation, email marketing, and social media strategies
• Experience with LinkedIn as a marketing tool to build connections and generate leads
• Proficiency in CRM platforms and marketing and email automation tools (e.g., HubSpot, Salesforce, Outreach.io, Dripify, etc.)
• Solid knowledge of SEO/SEM practices and analytics tools like Google Analytics
• Excellent written and verbal communication skills, with a knack for crafting compelling content
• Analytical mindset with the ability to track and measure KPIs
• Ability to work independently and collaborate with cross-functional teams

Responsibilities

• Develop and implement a robust B2B lead generation strategy to drive traffic and leads for our video licensing business
• Work closely with sales management on outbound strategies
• Collaborate with BDR’s
• Design, execute, and optimize email marketing campaigns targeting potential buyers, agencies, tv producers and other business clients
• Manage and grow the company’s presence on LinkedIn and other relevant platforms to engage with target audiences and build relationships
• Collaborate with internal teams to create compelling marketing collateral, including email copy, social media posts, blog content, and case studies
• Track, analyze, and report on the performance of all marketing campaigns to optimize for conversions and ROI

Preferred Qualifications

• Experience in the video content or creative industries
• Knowledge of video licensing and content distribution models
• Familiarity with graphic design or video editing tools for content creation

Benefits

• Comprehensive Time Off policies
• Maternity and Paternity Time off
• Health Insurance & Wellness Benefits including access to OPD consultations, Gym/Yoga studios, Teleconsultation/Telemedicine
• Access to Mental Health Reimbursement
• Annual Sport Reimbursement and Home Office Reimbursement
• Office with in-house kitchenette