B2B Marketing Manager

Summary

Join Thumbtack's B2B Marketing team as an Account-Based Marketing Growth Manager and design, execute, and optimize ABM campaigns targeting high-value accounts. Collaborate with cross-functional teams to align strategies, leverage data-driven insights, and enhance engagement. You will monitor campaign performance, report on key metrics, and lead experiments to test new acquisition strategies. This role demands strategic thinking, data fluency, and operational excellence. The position offers a virtual-first work model and competitive salary, depending on location. Thumbtack is committed to diversity and inclusion and provides various benefits and perks.

Requirements

• 6+ years of experience in B2B marketing with a strong focus on account-based marketing or customer engagement
• Proven track record of developing and executing ABM campaigns that deliver measurable business results
• Strong strategic and analytical skills, with the ability to interpret data and apply insights to optimize marketing programs
• Experience collaborating cross-functionally with Sales, Product Marketing, and Operations to align efforts and drive results
• Proficiency in marketing technology platforms, including ABM tools, marketing automation systems, and CRMs like Salesforce

Responsibilities

• Develop and execute end-to-end account-based marketing (ABM) strategies to target key accounts and drive revenue growth
• Design personalized, multi-channel campaigns leveraging email, direct mail, social media, and in-app experiences to engage pros effectively
• Partner closely with Sales and Product Marketing teams to align ABM strategies with company goals and create tailored sales playbooks and marketing collateral
• Use data and insights to identify high-value opportunities, prioritize accounts, and refine campaigns for maximum impact
• Monitor and report on campaign performance, providing actionable insights to optimize strategies and achieve measurable outcomes
• Lead experiments to test new acquisition strategies and scale successful initiatives across key markets
• Manage ABM tools and platforms, ensuring seamless integration with Salesforce, Pardot, Looker, and other Martech systems

Preferred Qualifications

• Experience in the home services or tech industries
• Familiarity with Donald Miller’s StoryBrand framework for crafting clear, customer-centric messaging
• An MBA or related certifications in ABM, demand generation, or digital marketing
• Experience working in a virtual-first, remote environment

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being