Senior B2B Product Marketing Manager

Summary

The job posting is for a Senior Product Marketing Manager (m/f/d) at Laserhub, a fast-growing B2B or SaaS company. The role involves marketing the product, understanding customer needs, and developing strategies based on market trends and competitor analysis.

Requirements

• Minimum 3 years of professional experience in the (Product) Marketing field, preferably in a fast-growing B2B or SaaS company
• Strong understanding of marketing strategies, market research, and digital marketing tools
• Hands-on mentality
• Excellent German and good English language skills (written and spoken)
• Combine Product Marketing Mindset with strong analytical abilities
• Work independently but enjoy working in a team

Responsibilities

• Plan and coordinate the launch of new products and features, including messaging and promotion
• Know our product features and communicate them effectively across all relevant channels (website, blog, social media, and sales materials)
• Conduct market research and competitive analysis to identify trends and develop strategies
• Work closely with the Product, Sales, and Data teams to ensure marketing efforts align with overall strategy
• Be hands-on in content management and oversee the content process from start to finish
• Visit customers onsite to gain valuable insights
• Experiment with new innovative formats to convince our customers to use new features

Benefits

• Unlimited contract and qualified onboarding with buddy program
• Flexible working hours and remote work (home office)
• Equity upon entry into the company, which grows with the success of the company
• Dynamic and supportive team, fairness, and transparency in daily work
• Monthly shopping vouchers