Remote Senior Content Writer

Summary

Join our team at SAVii as a Content Writer to create premium content for brand awareness and thought leadership, client acquisition, lead and demand generation, prospecting, inbound and outbound marketing, and account-based marketing campaigns.

Requirements

• Bachelor’s degree in any course, preferably in Marketing, Journalism, Literature, Communications and other similar courses
• Minimum 4 years of professional experience in writing content for B2B marketing, sales, or prospecting. Portfolio required
• Knowledgeable on the fundamentals of effective B2B marketing
• Exceptional communication, organization, research, writing, and content editing skills with strong foresight and expertise on the principles of good and correct writing
• Proficiency in both written English and Tagalog
• Ability to work independently and troubleshoot with little or no daily supervision
• Strong project and time management skills
• Ability to learn quickly and adapt to changing needs

Responsibilities

• Partner with marketing managers and business leaders to understand their needs, messaging goals, and campaign objectives
• Think strategically to propose content strategies in line with campaign objectives and create premium content for brand awareness and thought leadership, client acquisition, lead and demand generation, prospecting, inbound and outbound marketing, and account-based marketing campaigns
• Gather relevant and credible information to understand client pain points and needs
• Think creatively and create campaign-related materials in various written forms such as but not limited to: emails, social media, newsletters, whitepapers, case studies, website articles, press releases, print collaterals, video scripts, print marketing collaterals, and more as required
• Monitor and analyze the performance of your campaigns and outputs
• Provide recommendations based on feedback and/or performance to increase campaign effectiveness
• Ensure web and print readiness of materials by following industry best practices
• Follow processes and guidelines for development and implementation of materials, ensuring that all content adheres to the brand’s identity, tone, voice, style, and quality
• Write clear, insightful, and informative content that promotes SAVii’s brand, products and services, and how these benefit clients and customers
• Perform research in support of marketing campaigns and daily deliverables to produce insightful, data-driven content
• Prepare content/editorial materials required to achieve deliverables and complete projects (including, but not limited to concept building, storyboard, etc.) in a timely manner
• Communicate our key messaging, positioning, including brand storytelling, value proposition, and differentiators to our target audiences and ensure all-around consistency (style, fonts, images and tone)
• Ensure that SAVii’s communications framework is followed and applied to specific personas/target audiences
• Align with internal and external teams on business and marketing campaign goals

Preferred Qualifications

• Preferably with knowledge of various marketing and analytics tools like Hubspot, Salesforce, and Google Analytics
• Preferably with previous work experience in fintech, banking, financial education, or similar industries