Remote Senior Content Writer

Summary

Join our team as an experienced content writer to create high-quality blog content, repurpose it for social media and other marketing channels, and drive organic traffic. You'll play a key role in developing thought leadership, enhancing the brand's online presence, and navigating stakeholders.

Requirements

• 5-7 years of experience as a content writer
• Portfolio with video, scripting, blog, paid social
• Bachelor's degree in Advertising, Marketing, Communications or related field
• MUST HAVE experience in a Financial Services or FinTech – Lending
• Creativity, resourcefulness, flexibility, motivation
• Software experience with Adobe CS not required but Adobe InCopy is a plus
• Knowledge of AEM is a plus
• Proven copywriting / editorial skills with outstanding command of the English language
• A passion for writing and ability to produce creative, compelling copy on tight deadlines
• Experience creating copy for a range of purposes and platforms
• Knowledge of the latest trends in marketing, particularly advertising and SEO
• Writing experience in financial services or healthcare industry preferred
• Knowledge of lead generation, marketing automation tools and strategies
• Project management skills to manage schedules and deadlines
• A willingness to embrace change and to adapt strategies on the fly

Responsibilities

• Write clear, concise, and engaging blog posts that align with BHG’s tone of voice
• Conduct thorough research to support blog content, including interviews, case studies, and relevant industry news
• Adapt blog content into a variety of formats (social media posts, infographics, email copy, video scripts, etc.)
• Ensure all blog content is optimized for SEO, including keyword research, meta descriptions, and the integration of appropriate internal/external links
• Work closely with the social media team to align blog content with social media calendars
• Collaborate with the marketing and content teams to develop and execute a cohesive content strategy
• Stay informed about the latest social media trends, platforms, and content formats
• Collaborate with the design, social media, and product teams to ensure that content is on-brand and aligned with overall marketing initiatives
• Analyze and report on the performance of content across blogs and social media