B2C Campaign Manager

Summary

Join Booksy's global team and help people feel great! As a B2C Campaign Manager in Poland, you will develop and execute marketing campaigns to expand our user base and engagement. You'll propose creative ideas, manage media campaigns across various channels, collaborate on digital and CRM campaigns, and coordinate seasonal campaigns. You will work with agencies and internal teams, deliver campaign assets, and analyze performance. This role requires strong analytical and communication skills, experience in B2C marketing, and fluency in English and Polish. The position is remote with occasional Warsaw office visits. Booksy offers various benefits including subsidized health care, additional life insurance, and wellbeing tools.

Requirements

• Minimum of 5 years of experience in B2C marketing campaign management
• Proven track record of developing and executing successful marketing campaigns focused on user acquisition and engagement
• Strong understanding of the digital marketing landscape and various online advertising channels (including digital, ATL)
• Experience with CRM channels and developing effective user activation strategies
• Ability to work effectively with external agencies (media, creative)
• Experience in creating or briefing creative assets (visuals and copy) and understanding the creative development process
• Familiarity with campaign tracking methodologies and analytics tools to measure and optimize performance
• Strong analytical skills and the ability to interpret data to drive decision-making
• Excellent communication and collaboration skills, with the ability to work effectively across different teams
• Fluency in English and Polish (both written and spoken)

Responsibilities

• Develop and execute marketing campaigns to drive user acquisition, activate users, promote new service categories, and foster a positive brand image
• Propose creative marketing ideas
• Manage media campaigns across various channels
• Collaborate on digital and CRM campaigns
• Coordinate seasonal consumer campaigns
• Work closely with agencies and internal marketing teams to deliver campaign assets and analyze campaign performance
• Propose creative, distinctive, and buzz-worthy marketing ideas that generate local virality and resonate with target audiences
• Ensure campaigns are fresh, engaging, as well as focused on delivering relevant business goals
• Collaborate in the creation of performance-oriented digital campaigns
• Collaborate on CRM campaigns and activations aimed at our current user base
• Coordinate seasonal consumer campaigns: ATL (e.g., OOH, TV) and digital (e.g. online video, display advertising)
• Work closely with media agencies, media buying houses, and creative agencies on day-to-day operations and the organization of tenders
• Take ownership of delivering necessary campaign assets, including the delivery of graphic designs and copy, and ensuring proper tracking implementation
• Establish a clear reporting framework to measure and communicate campaign performance
• Provide actionable insights and recommendations based on data-driven results
• Continuously monitor and analyze the competitive landscape, consumer behavior trends, and emerging marketing channels in Poland to ensure campaigns are ahead of the curve
• Work closely with other marketing teams within the company, including Digital, CRM/LCM, Creative, and Product Marketing, and support global marketing teams in localizing global campaigns for the Polish market

Benefits

• This is a remote position with occasional visits in the Warsaw office (several times per month)
• Private medical care from Allianz health (subsidized by the company - various packages to choose from)
• Multisport card (voluntary and unsubsidized - various options to choose from)
• Additional life insurance from PZU (voluntary and unsubsidized)
• Pethelp (voluntary and unsubsidized)
• Online consultations with Psychologist Booksy (fully subsidized by the company)
• Wellbeing tools (Worksmile and Officevibe)
• Happiness Team initiatives