Lifecycle Marketing Manager

Summary

Join Credible's Lifecycle Marketing team as a data-driven, results-oriented Lifecycle Marketing Manager. You will support the planning, execution, optimization, and reporting of lifecycle email campaigns for the Personal Loans vertical, focusing on email engagement and conversions. Collaborate with cross-functional teams, including Marketing Automation, Business Intelligence, Product, Engineering, and Legal. Develop segmentation strategies, run A/B tests, and analyze campaign performance. Contribute to the development and execution of automated lifecycle campaigns, including user-triggered drip series and recurring scheduled sends. Research lifecycle strategies and competitor tactics to identify areas for innovation. This role offers opportunities to expand into additional verticals and explore cross-sell initiatives.

Requirements

• 5+ years of experience in lifecycle or email marketing in a B2C environment
• Proficiency with a marketing automation platform; Salesforce Marketing Cloud (SFMC) preferred
• Experience modifying basic HTML and using dynamic content
• Strong understanding of segmentation, dynamic content, and email personalization strategies
• Analytical mindset with the ability to interpret campaign performance and apply insights
• Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability
• Excellent written and verbal communication skills; strong cross-functional collaborator
• Highly detail-oriented and organized; able to manage multiple projects simultaneously
• Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience

Responsibilities

• Support the planning, execution, optimization, and reporting of lifecycle email campaigns for a core product vertical in partnership with a Senior Lifecycle Marketing Manager
• Contribute to the development and execution of automated lifecycle campaigns, including user-triggered drip series and recurring scheduled sends, as well as transactional communications and one-time sends
• Partner with our SFMC Marketing Automation team for technical execution, including template production, journey builds, audience segmentation, and QA
• Develop segmentation strategies using available data, and identify opportunities for audience personalization
• Run A/B tests, analyze performance, and apply learnings to improve engagement and conversions
• Collaborate on recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases
• Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing
• Research lifecycle strategies and competitor tactics to identify areas for innovation
• Support lifecycle marketing for additional verticals, channels, or cross-sell efforts as team needs evolve

Preferred Qualifications

• Experience with financial products such as loans or insurance, or working in a FinTech or startup environment
• Familiarity with tools like Looker or Tableau for data visualization
• Basic understanding of SQL
• Exposure to multi-product or multi-vertical lifecycle strategy
• A creative mindset with a test-and-learn approach

Benefits

• Medical/dental/vision
• Insurance
• A 401(k) plan
• Paid time off
• Annual discretionary bonus