Marketing Manager, Member Engagement & Campaign Operations

Summary

Join Thyme Care as a Marketing Manager, Member Engagement & Campaign Operations and play a critical role in driving member enrollment and engagement. You will manage the full campaign lifecycle, from intake to launch, ensuring smooth workflows and on-time delivery. This role requires collaboration with internal teams and external stakeholders. Responsibilities include campaign management and execution, workflow ownership, QA, cross-functional collaboration, data-driven optimization, market awareness, performance tracking, and stakeholder communication. The ideal candidate has 5+ years of experience in B2B2C or B2C marketing within healthcare or a highly regulated industry and a proven track record of managing end-to-end campaigns. The position offers a competitive salary, equity, benefits, and opportunities for growth. This role can be remote or hybrid based in Nashville or New York City.

Requirements

• 5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments
• Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels—including creative development, stakeholder reviews, QA, and launch coordination—ensuring high-quality execution every step of the way
• A strong foundation in project management, with experience using tools like Asana, Monday.com, Trello, or similar to manage deadlines, deliverables, and collaboration across teams
• Proven ability to collaborate cross-functionally, working effectively with creative, product, data, and client-facing teams
• Exceptional attention to detail, with a sharp eye for inconsistencies in messaging, design, or data, ensuring every campaign asset is accurate, brand-aligned, and compliant before launch
• Experience using data to drive marketing decisions—optimizing campaign performance, identifying new engagement opportunities, and applying industry insights and trends to inform strategy and innovation
• Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging. Skilled at influencing internal and external audiences by framing the value proposition clearly to secure alignment and achieve business goals
• Comfortable operating in a fast-paced, growing organization, with a track record of driving structure and process in evolving environments
• Experience managing external stakeholders or vendors—such as health plans, provider organizations, creative agencies, or printing/mail vendors—and navigating complex approval workflows
• Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control, documentation, and brand consistency

Responsibilities

• Campaign Management & Execution: Own the project planning and execution of member engagement and enrollment campaigns across Thyme Care’s health plan and provider partnerships. You’ll ensure each initiative is aligned with business goals, member needs, and partner requirements
• Campaign Management & Workflow Ownership: Lead end-to-end campaign management—from intake and briefing through approvals and launch—enabling cross-functional teams through clear workflows, timelines, and deliverables to ensure smooth, timely execution
• QA Ownership: Act as the final checkpoint before launch—reviewing every campaign asset with a meticulous eye for detail, ensuring consistency across copy, design, data inputs, and targeting. You proactively identify gaps, flag inconsistencies, and maintain the highest standard of quality control across all member-facing communications
• Cross-Functional Collaboration: Work closely with internal teams—including partner marketing, design, product, care delivery, and data—to ensure campaigns are cohesive, operationally smooth, and grounded in the right member data to drive targeting, personalization, and performance
• Data-Driven Optimization: Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence for stronger performance
• Market & Regulatory Awareness: Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations—bringing fresh ideas and operational safeguards to campaign planning
• Performance Tracking & Reporting: Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance for internal and external stakeholders—using learnings to drive continuous improvement
• Stakeholder Communication & Messaging: Partner with internal teams and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly. You’re a strong writer and communicator, able to distill complex ideas into concise messaging that reflects our brand and builds trust

Benefits

• Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Thyme Care
• The base salary for this role is $125,000-$140,000