Demand Generation Specialist

Summary

Join Medely, a high-growth technology startup, as a Demand Generation Specialist and help fuel the company's growth by building and optimizing marketing campaigns. You will be responsible for A/B testing, managing paid media campaigns across various platforms, launching integrated B2B and B2C campaigns, and collaborating with cross-functional teams. The ideal candidate possesses 3-4 years of experience in demand generation or digital marketing, a proven track record of success, strong analytical skills, and excellent communication abilities. Medely offers competitive compensation, long-term incentives, a full suite of healthcare benefits, flexible PTO, paid parental leave, and a remote work environment. This role provides the opportunity to make a meaningful impact on a mission-oriented team within a rapidly expanding healthcare industry.

Requirements

• 3-4 years in demand generation, growth marketing, or digital marketing - ideally in a high-growth environment
• A track record of running A/B tests and using data to guide decision-making
• Experience executing integrated campaigns across multiple channels (paid, email, webinars, direct mail)
• Strong analytical chops - you love turning performance metrics into actionable insights
• Excellent communication skills and the ability to work seamlessly with internal and external partners
• A self-starter mentality - you’re proactive, curious, and excited to experiment and learn

Responsibilities

• Test & Optimize Relentlessly: Lead A/B tests on ad creatives, landing pages, and email copy - and explore new channels - to keep conversion rates climbing
• Own Paid Media Impact: Partner with our media agency to run and optimize high-performing campaigns across Google, LinkedIn, and Meta, aligning spend with our growth targets
• Launch Integrated Campaigns: Plan and execute cross-channel B2B campaigns (webinars, email nurtures, direct mail, and more) from idea to analysis, ensuring flawless delivery and measurable ROI
• Grow Our Talent Pool: Lead B2C acquisition campaigns aimed at bringing new nurses and healthcare professionals onto the Medely platform
• Collaborate Across Teams: Work hand-in-hand with marketing, sales, and nurse acquisition teams to ensure campaigns are aligned and impactful
• Leverage Our Tech Stack: Use Marketo, Salesforce, and other tools to launch campaigns, track performance, and keep lead data clean and actionable

Benefits

• Competitive Compensation: Based on experience and performance
• Long-term Incentives: 401k
• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
• Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
• Paid parental leave
• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
• Ownership: Drive meaningful business impact on a team you’ll help build and define!
• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!