Brand Copywriter

Summary

Join Canva's International Marketing Group as a Brand Copywriter and craft compelling, locally relevant content for marketing campaigns in the Philippines. You will work remotely, collaborating with designers and marketers to shape Canva's voice in the region. Responsibilities include writing engaging copy for various marketing materials, localizing global messaging, contributing to local campaigns, and collaborating with content creators. Fluency in English and Filipino is required. The ideal candidate possesses experience in crafting brand and performance campaign content, understands local culture, and is skilled in various writing tools.

Requirements

• You see the magic in words and how they spark engagement and drive action
• You’re deeply connected to local culture and social nuance, and bring that understanding into your copy
• You have experience crafting both brand and performance campaign content at scale
• You’re curious, creative, and not afraid to try new approaches to boost results
• You know how to balance storytelling with strategy — and can turn a big idea into a sharp headline or CTA
• You collaborate with ease and enjoy building creative alongside designers and marketers
• Your portfolio showcases clear, on-brand writing with a mix of digital, campaign, and ad-focused work
• You’re skilled in tools like Google Docs, Canva, and CMS platforms — and you thrive in fast-paced creative environments
• You manage your time well and always deliver top-quality work, even with tight deadlines
• Fluency in both English and Filipino

Responsibilities

• Write engaging copy for marketing materials across performance, partnerships, brand, events, social media, community, and more
• Localise Canva’s global messaging to ensure it resonates with Filipino audiences
• Contribute to Canva’s Truly Local campaigns across paid, organic, and experiential channels
• Collaborate with content creators, designers, and editors to develop high-quality, cohesive creative
• Support content for events, tutorials, and launches tailored to local markets
• Leverage data, trends, and insights to create copy that performs — especially on Meta, YouTube, and TikTok
• Partner with external collaborators, offering guidance and feedback on local messaging
• Track deliverables and maintain consistency in tone and voice across platforms