Senior Social Media Manager

Airtable
Summary
Join Airtable as a Senior Social Media Manager to lead the development and execution of social media strategies across major platforms. This role blends high-level strategy with hands-on content creation and community management, requiring a strategic thinker and skilled executor. You will lead social content strategy for product launches, generate excitement around innovations (especially in AI), and creatively position Airtable. The position involves both strategic planning and hands-on content creation. The ideal candidate has 5-7+ years of experience in social media marketing, strong copywriting and visual storytelling skills, and proficiency in various social media and AI tools. This is a 6-month contract-to-hire position, remote, with an hourly rate of $125-$150 USD.
Requirements
- 5-7+ years of professional experience in social media marketing, ideally in a fast-paced, high-growth environment
- Proven experience in both strategy development and hands-on execution
- Strong copywriting, visual storytelling, and content production skills
- Proficient in social media tools such as Hootsuite, Sprout Social, Later, Canva, Adobe Creative Suite, or similar
- Familiarity with social analytics platforms (e.g., Google Analytics, Meta Business Suite, LinkedIn Insights)
- Excellent organizational and communication skills
- Proficient in AI tools (e.g. ChatGPT, Midjourney, Sora, Descript, etc.) and excited about leveraging them for content and workflow innovation
Responsibilities
- Develop and implement a comprehensive social media strategy aligned with brand objectives, marketing campaigns, and business goals
- Identify KPIs and success metrics for social platforms (LinkedIn, Facebook, X, YouTube, TikTok, Reddit, etc.)
- Stay on top of social media trends to identify emerging platforms and engagement strategies
- Stay on the cutting edge of AI and tech trends to infuse our social strategy with timely, differentiated insights and storytelling
- Collaborate with Marketing, Creative teams, and agencies to develop cohesive, channel-optimized narratives
- Conduct competitive analysis and audience research to inform content themes, trends, and platform priorities
- Plan, create, schedule, and publish engaging content (copy, images, videos, stories, reels) across social channels
- Own the social content calendar and ensure timely, relevant, and brand-consistent posts
- Engage actively with followers, respond to comments and DMs, and moderate conversations to build community and brand trust
- Partner with influencers, creators, and brand advocates to amplify reach and engagement
- Collaborate with performance marketing for paid social campaigns to support traffic and conversion goals
- Track, analyze, and report on key performance metrics and KPIs weekly and monthly
- Use data insights to inform ongoing content optimization and strategy refinement
- A/B test content formats, posting times, and engagement tactics to improve performance
Preferred Qualifications
Experience with influencer marketing and/or paid social advertising
Benefits
- Duration: 6 month contract to hire
- Start Date: ASAP
- Work Schedule: 40 hours/week
- Location: Remote
- $125 β $150 USD
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