Brand Copywriter

Summary

Join Earnest, a company dedicated to making higher education more accessible and affordable. As a Brand Copywriter, you will report to the Head of Brand & Content and play a key role in developing compelling marketing copy across various channels. You will lead copy development, shape brand voice guidelines, contribute to business strategy, and collaborate with designers. This remote-based position in the San Francisco Bay Area requires 3 days of monthly in-office collaboration in Oakland. The role offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 3+ years B2C copywriting experience in either an agency or in-house creative team
• Bachelor's degree in advertising, communications, journalism, or related field
• Proven ability to translate complex topics into accessible consumer-facing content
• Demonstrated experience with A/B testing and data-driven copy optimization
• Strong track record of successful designer collaboration on campaign launches
• Portfolio showcasing diverse copy examples across web, digital marketing, email, and product
• Experience analyzing performance metrics and applying insights to improve creative
• Understanding of conversion optimization and engagement metrics
• Willingness to travel to the Oakland office monthly to collaborate with other Earnies

Responsibilities

• Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion
• Shape and evolve brand voice guidelines based on performance data and market research
• Contribute to business strategy through brand-focused initiatives and creative solutions
• Partner with Product Marketing to balance business objectives with brand-building goals
• Develop compelling marketing copy that educates consumers about financial services value propositions
• Drive creative ideation and execution for marketing campaigns across channels
• Create and optimize content for digital marketing, web, email, product, and offline advertising
• Lead copy testing initiatives to continuously improve creative performance
• Collaborate with designers to create cohesive marketing assets that strengthen brand identity

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave