Senior Customer Insights & Direct-Response Strategist

Summary

Join Freebird as a Senior Customer Insights & Direct-Response Strategist and leverage your expertise in customer research and persuasive messaging to drive significant business growth. This critical role involves conducting in-depth customer research (50%) and implementing direct-response strategies (50%), translating insights into compelling messaging for various marketing channels. You will identify customer motivations, craft persuasive copy, optimize funnels, and provide training to internal teams. The position requires a deep understanding of consumer psychology, direct-response copywriting, and data-driven decision-making. Freebird offers a remote-friendly work environment, competitive compensation, performance bonuses, and opportunities for growth.

Requirements

• Deep understanding of customers through voice-of-customer data, qualitative research (surveys, interviews), and competitor analyses
• Ability to clearly synthesize and communicate what matters most to specific audiences
• Mastery in crafting clear, persuasive headlines, subheadlines, body copy, and CTAs
• Proven experience writing and structuring copy for high-converting DTC landing pages
• Strong grasp of psychological triggers including urgency, scarcity, social proof, authority, and framing
• Ability to leverage emotional and rational buying triggers to drive consumer action
• Skilled at structuring compelling offers such as bundles, discounts, guarantees, and upsells
• Proficiency in positioning pricing effectively and communicating clear value
• Expertise in structuring strategic landing page flows (e.g., problem → solution → social proof → offer → guarantee)
• Ability to clearly storyboard landing pages and funnels for designers
• Experience using test data, conversion analytics, heatmaps, user session recordings, and post-purchase surveys
• Adept at leveraging qualitative and quantitative insights to develop and validate hypotheses
• Capability to rapidly ideate, prioritize, and develop strategic messaging frameworks and concepts
• Strong instinct for identifying high-impact ideas based on experience and data
• Understanding of structuring A/B tests for clear, meaningful outcomes
• Ability to analyze test results effectively, identifying actionable learnings and clear next steps

Responsibilities

• Conduct in-depth voice-of-customer research including surveys, customer interviews, review analysis, and competitor assessments
• Identify the emotional and psychological drivers behind customer decisions, clearly pinpointing what motivates customers, what they value most, and what builds trust
• Leverage customer insights to craft highly persuasive direct-response copy for landing pages, email campaigns, advertisements, and website content
• Strategically structure funnels and offers to align precisely with customer motivations, optimizing the customer journey to drive conversions
• Provide ongoing training and guidance to internal teams, ensuring consistent implementation of validated messaging strategies across all marketing channels
• Regularly run structured messaging and copy tests (A/B testing) to validate ideas, refine strategies, and consistently improve conversion rates
• Clearly communicate insights and test results across the organization to influence strategic marketing decisions

Preferred Qualifications

• Customer insights expert with extensive direct-response copywriting or funnel optimization experience
• Direct-response marketer skilled at leveraging consumer insights and research data to drive powerful sales messaging
• Experienced product marketer or growth strategist with a balanced background in customer research and persuasive copywriting, specifically within ecommerce or consumer goods

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position