Brand Distribution Lead

Rheem Manufacturing Logo

Rheem Manufacturing

πŸ’΅ $100k-$160k
πŸ“Remote - Worldwide

Summary

Join Manufactured, a venture-backed inventory platform, as their Brand Distribution Lead (Contract). This remote role, with potential for full-time conversion, involves leading the end-to-end brand and eCommerce strategy for Manufactured's owned brands and select clients. You will own the digital P&L for each brand, develop brand playbooks, collaborate with cross-functional teams, and manage eCommerce operations on Shopify and other marketplaces. The role also includes performance marketing and analytics, managing paid campaigns, and overseeing a team of consultants and freelancers. Compensation includes a base salary ($100k-$160k), performance bonus, and equity upside. Manufactured values ownership, initiative, tenacity, and a customer-first mindset.

Requirements

  • Strong Shopify & Marketplace, including Amazon & Walmart, expertise (backend, analytics, CRO, merchandising)
  • Knowledge and experience of working with Big Box wholesale and brick and mortar distribution channels and tradespend
  • Background in both brand development and performance marketing
  • Highly analytical, organized, and collaborative team player
  • Has experience managing both in-house and outsourced teams and is performance oriented; i.e. not afraid of firing agencies or freelancers who overpromise and underdeliver
  • Experienced in managing budgets, forecasts, and performance-driven campaigns

Responsibilities

  • Own the digital P&L for each brand. Think like a brand owner to profitably grow and scale revenue
  • Own the brand playbook: positioning, messaging, creative direction, and customer journey mapping
  • Collaborate with founders, creative, and marketing teams to shape goals, brand voice, and identity
  • Lead new product launches and seasonal campaigns across DTC and marketplace channels
  • Champion a customer-first mindset, balancing brand equity and performance goals
  • Oversee day-to-day site management, backend operations, and conversion rate optimization on Shopify & other marketplace platforms
  • Partner with design and production teams to plan seasonal product buys and optimize inventory
  • Create & analyze KPIs, lead forecasting, and execute merchandising strategies to drive growth on a weekly basis
  • Manage and report on the eCommerce P&L and work cross-functionally to ensure healthy margins and spend efficiency
  • Optimize upsell/cross-sell flows, product hierarchy, and promotional calendars
  • Partner with or manage media buyers to scale paid campaigns (Meta, Google, Pinterest, TikTok, Amazon, etc)
  • Analyze CAC, ROAS, MER, and implement tactics to improve return on ad spend
  • Align creative and messaging across brand and performance channels, including email, SMS, websites, marketplaces, etc
  • Leverage tools like Triple Whale, Northbeam, or GA4 for real-time decision-making
  • Manage consultants and freelancers across SEO, CRO, media buying, and design
  • Align with product, logistics, and finance teams to ensure operational and financial cohesion
  • Drive collaboration across internal and external teams to execute on strategy and hit revenue targets

Preferred Qualifications

  • Founder experience is a major plus β€” we value entrepreneurial problem-solvers who can operate autonomously and think like owners
  • Shopify & other ecommerce platforms
  • Amazon, Walmart.com
  • Klaviyo, Postscript
  • Meta Ads Manager, Google Ads, Pinterest Ads, Amazon Ads
  • GA4, Triple Whale, Northbeam

Benefits

  • Base salary, performance bonus, and upside equity in Manufactured
  • Remote work

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