Brand Lead

Summary

Join Telix Pharmaceuticals as their Brand Lead and play a key role in the successful launch and marketing of innovative products. Collaborate with the global marketing team to ensure US customer needs are prioritized. Develop and execute comprehensive marketing strategies, manage budgets, and work closely with sales teams. Analyze campaign performance and adapt strategies for maximum ROI. This position requires a deep understanding of Telix products, the healthcare industry, and customer needs. The ideal candidate will possess strong leadership, communication, and analytical skills.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field required
• 10+ years of experience in upstream marketing strategy required
• Proven experience in developing successful marketing campaigns and driving growth in the healthcare industry
• Experience managing cross-functional teams and working with sales teams to drive revenue growth
• Strong analytical skills and ability to interpret data to drive decision-making
• Excellent communication skills, both verbal and written
• Ability to think strategically and execute tactically
• Strong leadership skills and ability to manage multiple projects simultaneously

Responsibilities

• Develop US commercial launch strategies and plans, including key messaging, positioning, market segmentation, pricing strategy, distribution strategy, and promotion strategy
• Develop and implement marketing strategies to drive successful product launches and adoption
• Collaborate with cross-functional teams to ensure alignment on marketing initiatives and product positioning
• Develop and manage the marketing budget, ensuring resources are allocated effectively
• Work closely with sales and customer-facing teams to ensure alignment on marketing initiatives and sales enablement
• Analyze campaign performance and adjust strategies accordingly to maximize ROI
• Develop a deep understanding of Telix products being marketed, including their uses, benefits, side effects, and contraindications
• An understanding of the healthcare industry, including healthcare providers, regulatory bodies, and healthcare delivery systems as it relates to the products and services we market
• The ability to understand the needs, preferences, and behaviors of our targeted providers and patients
• The ability to develop marketing plans that align with the company's goals and objectives
• The ability to use a range of marketing channels, including digital marketing, social media, and traditional advertising, to reach our targeted providers and patients
• The ability to analyze marketing data to evaluate the effectiveness of marketing campaigns and make data-driven decisions
• A thorough understanding of regulatory requirements for pharmaceutical marketing, including FDA regulations and industry codes of conduct
• The ability to lead and manage cross-functional teams, including sales and customer-facing teams, creative teams, and external vendors
• The ability to communicate complex scientific information to healthcare providers and patients in a clear and concise manner
• A strong understanding of business principles, including financial analysis, budgeting, and forecasting, and the ability to apply these principles to marketing strategy
• Develop and execute data-driven forecasts: Proven ability to create accurate and actionable forecasts by analyzing market trends, competitive intelligence, and historical data to predict product performance and identify growth opportunities
• Drive data-informed decision-making: Leverage strong analytical and problem-solving skills to translate complex data into actionable insights that inform strategic planning, resource allocation, and cross-functional collaboration to achieve revenue and market share goals

Preferred Qualifications

• Master's degree preferred
• Experience in the nuclear medicine and radiopharmacy space strongly preferred
• Demonstrate an understanding and appreciation for diversity, and actively work to create an inclusive environment where everyone feels valued and respected
• Possess a willingness to think outside the box and come up with unique and creative solutions to challenges
• Take pride in your work and consistently strive for excellence in everything you do
• Driven to achieve goals and objectives, with a strong focus on delivering measurable results
• Act with integrity and demonstrate a commitment to ethical behavior in all interactions with colleagues and stakeholders
• Comfortable working in a dynamic environment, able to adjust to changing priorities, and willing to take on new challenges
• Able to communicate effectively with colleagues and stakeholders at all levels, using clear and concise language
• Work effectively as part of a team, actively sharing knowledge and expertise to achieve common goals
• Demonstrate the ability to bounce back from setbacks and persevere in the face of challenges
• Show a commitment to ongoing learning and professional development, continually seeking out opportunities to expand your knowledge and skills

Benefits

• Competitive salaries
• Annual performance-based bonuses
• An equity-based incentive program
• Generous vacation
• Paid wellness days
• Support for learning and development