Brand Marketing Manager

Summary

Join Hike as a Brand Marketing Manager and shape the Rush Gaming Universe (RGU) into a beloved and trusted brand in India. You will be responsible for crafting the brand's identity, voice, and image, ensuring every touchpoint reflects core values. This role demands a strategic thinker, storyteller, and visionary who can translate ideas into powerful brand experiences. You will develop and execute brand strategies, craft compelling narratives, and create high-impact campaigns. The goal is to position RGU as the leading play-and-earn gaming platform, both domestically and globally. You will leverage market trends, consumer insights, and data-driven decisions to achieve brand success.

Requirements

• 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
• Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty
• Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement
• Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity
• Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact
• Demonstrated creating new digital and physical brand experiences that set the brand apart
• Uses market trends and consumer insights to craft compelling brand stories and strategies
• Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters
• Leverages simple metrics to drive brand success, aligning efforts with key performance indicators
• Decision-Maker Moves fast with high-quality decisions, understanding when to take calculated risks
• Ensures effective communication of the brand’s value propositions across all markets
• Drives market strategy to establish the brand as a leader in real-money gaming

Responsibilities

• Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
• Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
• Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
• Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
• Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
• Create breakthrough marketing that stands out and has never been thought of before
• Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
• Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU’s unique value propositions
• Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
• Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons