Summary
Join Hike as a Brand Marketing Manager and shape the Rush Gaming Universe (RGU) into a beloved and trusted brand in India. You will be responsible for crafting the brand's identity, voice, and image, ensuring every touchpoint reflects core values. This role demands a strategic thinker, storyteller, and visionary who can translate ideas into powerful brand experiences. You will develop and execute brand strategies, craft compelling narratives, and create high-impact campaigns. The goal is to position RGU as the leading play-and-earn gaming platform, both domestically and globally. You will leverage market trends, consumer insights, and data-driven decisions to achieve brand success.
Requirements
- 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
- Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty
- Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement
- Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity
- Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact
- Demonstrated creating new digital and physical brand experiences that set the brand apart
- Uses market trends and consumer insights to craft compelling brand stories and strategies
- Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters
- Leverages simple metrics to drive brand success, aligning efforts with key performance indicators
- Decision-Maker Moves fast with high-quality decisions, understanding when to take calculated risks
- Ensures effective communication of the brandβs value propositions across all markets
- Drives market strategy to establish the brand as a leader in real-money gaming
Responsibilities
- Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
- Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
- Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
- Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
- Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
- Create breakthrough marketing that stands out and has never been thought of before
- Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
- Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGUβs unique value propositions
- Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
- Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons
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