Product Marketing Manager

Summary

Join Nivoda as their first dedicated Product Marketing Manager to spearhead product marketing initiatives across all product verticals. This role demands full ownership of product marketing, bridging product, sales, and account management to ensure strategic alignment and impact for every product launch, campaign, and message. You will drive external efforts to boost customer awareness, accelerate product adoption, and foster long-term retention. Close collaboration with internal teams is crucial to translate product innovations into compelling market narratives. Nivoda is experiencing rapid growth and expansion, making this a dynamic and exciting opportunity within a global marketplace for the jewelry industry.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in product marketing or growth marketing, preferably in a B2B or marketplace environment
• Proven track record of driving successful ABM and product marketing
• Proficiency in CRM tools, data analysis and performance tracking
• Proven experience launching features or products across multiple teams
• Strong positioning and messaging skills, especially for complex or technical products
• Experience creating marketing and enablement content (decks, emails, case studies, onboarding content, etc.)
• Confident using data to measure impact and guide decisions
• Familiar with marketplace dynamics and metrics (supply/demand, conversion, etc.)
• Experience working across multiple regions or with global teams
• Experience managing and executing customer acquisition campaigns
• Ability to work independently and prioritize multiple projects with limited oversight
• Strong project management skills, including comfort working across teams on tight timelines

Responsibilities

• Develop and execute Go-To-Market strategies
• Own GTM planning and execution for new features, products, and SKUs, ensuring alignment across product, sales, account management and operations
• Define data-driven category-level growth strategies in partnership with the Category and Product Managers
• Support regional expansion by tailoring messaging, onboarding and GTM plans for local markets
• Define compelling, differentiated messaging and value propositions tailored to jewelry retailers and suppliers across buyer personas
• Ensure clear and consistent communication of Nivoda’s value proposition across all touchpoints and product verticals
• Develop strategies to improve buyer experience through personalized recommendations, optimized search and targeted promotions
• Plan and execute multi-channel product marketing campaigns (email, in-app, events, etc.) to drive adoption, activation and engagement
• Design and run campaigns to support upsell, cross-sell and user engagement initiatives
• Identify opportunities for A/B testing and personalization to optimize conversion rates and user journeys
• Build and maintain sales enablement materials including pitch decks, one-pagers, battlecards, and competitive comparison tools
• Develop onboarding and internal knowledge content (e.g. product FAQs, playbooks, internal docs, etc.) to ensure consistency across teams
• Facilitate product knowledge transfer across sales, success and ops teams to drive alignment and execution
• Conduct ongoing customer research and feedback sessions to understand needs, pain points and behavior
• Perform market and competitive analysis to identify trends, threats and opportunities
• Leverage insights to inform messaging, product direction and marketing initiatives
• Track and analyze performance of product marketing campaigns and initiatives, including customer adoption, engagement and satisfaction
• Own category/product-level metrics reporting (e.g., buyer conversion, order volume, SKU availability, etc.) and provide actionable recommendations
• Partner with analytics teams to scope reporting needs, dashboards and A/B test setups
• Serve as the internal advocate for the customer, championing their needs in product development, marketing and strategy conversations
• Identify and activate customer advocates to build testimonials, case studies and reference programs that strengthen brand credibility

Preferred Qualifications

• Experience working in the jewellery, luxury goods or high-value B2B trade industries
• Experience using AI tools to accelerate research, targeting, personalization or content creation
• Experience marketing to non-English-speaking markets or producing localized GTM materials
• Competency in basic design tools (e.g. Figma, Canva) to mock up pages, assets or wireframes when needed
• Strategic thinker with a focus on execution and results
• Creative problem solver who can balance short-term objectives with long term priorities
• Self-directed and self-starting learner
• Willingness to test, learn, optimise and iterate on tools, including third party demand management

Benefits

• Flexibility with remote working
• Generous holiday allowance
• Highly competitive base salary