Senior Content Marketing Manager

Summary

Join Cardata, a dynamic team transforming vehicle reimbursement, and make a significant impact. As a Content Marketing Manager, you will design and implement content strategies, optimizing for SEO and AEO, to amplify Cardata's brand and drive revenue. You will leverage AI-powered tools, analyze content performance, and collaborate with cross-functional teams. This role demands a proven track record in B2B SaaS content marketing, strong writing skills, and the ability to thrive in a fast-paced environment. If you are a self-starter who enjoys experimentation and exceeding targets, this opportunity is for you. Cardata offers a remote work environment, flexible hours, and various benefits.

Requirements

• 5+ years of experience in a content marketing or similar role at a B2B SaaS startup
• Strong foundational understanding of organic search, organic social, SEO, and AEO
• Strong understanding and expertise in content distribution and building organic strategy
• Proven ability to drive pipeline and revenue targets through organic channels, with a track record of hitting or exceeding KPIs
• Proven experience in using AI-powered tools to augment key business processes for content marketing
• Excellent writing and editing skills with a ready portfolio of work
• Highly organized, able to manage multiple projects in a fast-paced environment
• Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders

Responsibilities

• Design and implement a content strategy to amplify Cardata’s positioning and messaging (created by the Product Marketing team)
• Identify the right context mix, coordinate with the team to ensure multi-channel storytelling and ensure a consistent and strong point of view in the market
• Evaluate content performance using all data sources available to make recommendations on future investments
• Research and stay on top of industry trends and ensure that it informs all content creation and distribution
• Combine industry trends with proprietary data to build original thought leadership content across channels
• Work with the Creative Campaign Manager and Community Manager to support creative copywriting and campaign development for performance marketing
• Be the focal point for all things content production and distribution and ensure that every workflow within marketing is supported with relevant content
• Own all Search Engine Optimization (SEO) initiatives with clear goals for expanding inbound organic traffic
• Own the Answer Engine Optimization (AEO) workflow to ensure presence in LLMs

Preferred Qualifications

Understanding of the major social media algorithms and community forums is an asset

Benefits

• Remote work and flexible working hours
• Mentorship and development opportunities (to help you achieve your career goals!)
• Extended medical & dental benefits
• Healthcare spending account
• Wellness spending account
• Employe assistance program (EAP)
• 15 days of vacation
• 3 pit-stop days (to take care of your mental health)
• 3 personal days (to take care of adulting things)