HoYoverse is hiring a
Brand Marketing Manager, Remote - United States

Summary

The job is for a marketing professional with at least 5 years of experience to develop and implement brand strategies for new titles at HoYoverse. The role involves identifying key selling points, creating events, collaborating with partners, coordinating with content departments, and analyzing performance. The company offers benefits such as healthcare premiums, paid time off, 401K/RRSP plan, life and disability insurance, team-building activities, flexible working hours, and equal opportunity employment.

Requirements

• Minimum 5 years of relevant experience
• Excellent English skills, preferably with previous experience in North America and understanding of the North America market
• Proficient in UGC ecosystem and operations on UGC community platforms
• Strong network and resource management skills
• Proficient in data analysis
• Up-to-date with trends in brand content
• Passion for gaming and anime culture
• Strong communication and execution skills

Responsibilities

• Develop and implement brand strategy, promotional goals, and marketing plans for the new title
• Identify and communicate the key selling points of the game to target users based on features, updates, competition, and user feedback
• Create both online and offline event ideas and collaborate with agencies and influencers to ensure successful implementation
• Develop incentive plans and benchmarks to cooperate with creators to build more maps/gameplay modes/ DIY content and cultivate potential players to become UGC contributors in building up the UGC ecosystem
• Coordinate with content department and external partners to produce high-quality content for social marketing and analyze its performance
• Identify and establish collaborations with partners in forefront, niche, and anime fields to create unique experiences
• Use analytics and KPIs to evaluate marketing initiatives and optimize strategies for each version of the title

Preferred Qualifications

User-generated content game enthusiast is preferred

Benefits

• The base pay range for this position is $100,000 to $185,000 USD per year
• Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate
• Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as: 100% employer-paid healthcare premiums for you and your dependents, generous paid time off, 401K/ RRSP plan, employer-paid life and disability insurance, team-building activities throughout the year, flexible working hours
• Do We Support Flexible Work? Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best