Pepper is hiring a
Growth Marketing Manager

Summary

The job is for a Growth Marketing Manager at Pepper, a fast-growing DTC bra brand. The role involves scaling effective new customer acquisition on non-social paid channels like Paid Search, Video, and Affiliates. The candidate will report to the Sr. Director of Growth & Retention.

Requirements

• 4+ years of experience in managing digital paid media at an e-commerce company
• Proven track record of driving measurable, effective results on paid search and video-based platforms like Youtube and OTT

Responsibilities

• Develop comprehensive strategies on non-social growth channels, including Paid Search, Video and Affiliates
• Lead day-to-day planning, buying, measuring and optimizing of SEM and Video acquisition efforts
• Drive profitable new customer acquisition through conversion-focused influencer partnerships, PR affiliate links, and third-party platforms
• Manage and optimize discount offers and commission rates
• Support key marketing campaigns and product launches by educating and seeding assets
• Monitor placements with partners, to ensure we’re maximizing exposure, traffic and conversion per site
• Rigorous Budget Management: Monitor, optimize and report on campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend
• Own development of high performing, on-brand creative by partnering with Creative for ad copy and relevant visuals, and Ecommerce & Merchandising on full funnel landing page experience
• Conduct systematic analyses of campaign performance and landing pages to identify trends, insights, and areas for optimization. Report insights to relevant cross-functional teams such as the wider Marketing department and Product/Merchandising
• Strategically conduct A/B testing of ads, landing pages, and keywords to identify opportunities. Stay current with industry trends and best practices to ensure our strategies are innovative and competitive

Benefits

• Company matched 401K plan up to 3%
• 100% company covered option for medical, vision, dental insurance premiums
• Flexible remote work location
• Flexible and generous vacation policy
• Paid parental leave for qualifying employees
• Health & wellness monthly stipend
• Employee discount for Pepper product
• Have a huge role in the growth of a company with a meaningful mission