Ocrolus is hiring a
Customer Marketing Manager

Summary

We are looking for a Customer Marketing Manager to champion the voice of customers, drive engagement and adoption, and contribute to continued revenue growth at Ocrolus. The role involves building and managing the customer marketing program from the ground up, partnering with various teams, owning customer marketing content, measuring campaign performance, and more.

Requirements

• Minimum of 5+ years of experience within customer marketing
• Proven track record of standing up customer marketing programs with measurable, repeatable results
• Analytical acumen for examining engagement and usage patterns by customer segment and using data for iterative improvement
• Incredibly strong campaign management skills, including content creation, attention to detail, targeting, execution and measurement
• Creative thinking and ability to continuously develop novel approaches to customer engagement and problem-solving
• Ability to develop and execute digital marketing strategies for customer engagement
• Public speaking/engagement qualities for customer webinars/testimonials

Responsibilities

• Build and manage Ocrolus’ customer marketing program from the ground up
• Partner with growth marketing to execute customer 1:1 and 1:few ABM campaigns, digital and non-digital activities, segmented ‘always-on’ user adoption campaigns and hyper-focused account level or user level outbound communications
• Own customer marketing content, including collaboration with the brand and content team on customer success stories, building a customer reference library, identifying thought leadership opportunities to support customer growth and adoption, messaging, customer events and enablement materials
• Closely collaborate with product and product marketing to support the Customer Advisory Board, identify areas for additional customer enablement and competitive intelligence
• Support customer-centric ramp and enablement efforts via 1:1 and outbound marketing channels and 1:1 marketing
• Measure and report on the success of enablement and customer campaign performance, including WAU/MAU, customer engagement, customer expansion and upsell/cross-sell pipeline, closed revenue and share of wallet
• Work with Ocrolus partners to craft enablement and campaigns that expand the reach of Ocrolus beyond direct sales channels

Preferred Qualifications

• Experience with Heap or a similar usage platform
• Experience developing and executing a user-conference
• Collaboration with partners