HoYoverse is hiring a
Lead Brand Marketing Manager

Summary

The job is for a Marketing Strategy Lead at HoYoverse, responsible for generating creative ideas, producing event ideas, coordinating marketing strategies, collecting and analyzing data, and working with various internal teams. The ideal candidate has 5+ years of related work experience, 3+ years of experience leading global Marketing teams, both agency and in-house experience, fluency in Chinese and English, extensive familiarity with the user characteristics of the US market, and strong communication and execution skills.

Requirements

• 5+ years of related work experience in brand, product marketing, and/or publishing
• 5+ years working with games as a service or other service-oriented products
• 3+ years of experience leading global Marketing teams
• Fluency in Chinese and English is required
• Extensive familiarity with the user characteristics of the US market
• Strong communication and execution skills

Responsibilities

• Generate creative ideas or idea optimization that are locally relevant
• Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas
• Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback
• Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region
• Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases
• Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them

Preferred Qualifications

• Both Agency and in-house experience are strongly preferred
• Have a rich repertoire of top resources and the ability to use them
• Great at content planning
• Strong data analysis skills
• Enjoy various game experiences and love the game sector

Benefits

• Competitive salary
• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours