HER App is hiring a
Brand Performance Marketer

Summary

The job is for a mid-level Brand Marketer at HER, a sapphic dating app. The role involves creating and executing innovative marketing campaigns, managing content across social media platforms, building relationships with influencers, and developing paid advertising campaigns. The candidate should have 3-5 years of experience in brand marketing, preferably within the consumer tech or mobile spaces.

Requirements

• 3-5 years of experience in brand marketing, preferably within the consumer tech or mobile spaces
• Passion for HER’s mission and a deep understanding of the LGBTQIA+ community
• Proven track record of creating and executing successful marketing campaigns across owned, earned, and paid channels
• Strong understanding of social media platforms, content marketing, and digital advertising
• Excellent written and verbal communication skills, with a knack for storytelling
• Creative mindset with the ability to think outside the box and embrace bold ideas
• Complete self starter growth mindset. Ability to find growth opportunities and execute autonomously

Responsibilities

• Create and execute innovative marketing campaigns that align with HER's brand voice and mission
• Develop compelling content for organic social media, ensuring engagement and growth across platforms
• Coordinate and manage content marketing initiatives, including blog posts, newsletters, and videos
• Oversee the planning, creation, and distribution of content across HER’s social media channels
• Utilize data-driven insights to optimize content performance and engagement
• Foster a vibrant online community, encouraging user-generated content and authentic interactions
• Craft and distribute press releases to secure media coverage and build brand credibility
• Cultivate relationships with influencers, bloggers, and media outlets to amplify HER’s presence
• Monitor and respond to social media mentions, ensuring positive brand representation
• Develop and manage paid advertising campaigns across digital platforms to drive user acquisition and brand awareness
• Collaborate with creative and analytics teams to produce compelling ad creatives and measure campaign effectiveness
• Explore sponsorship opportunities and partnerships to enhance brand visibility

Benefits

• Join a passionate and dedicated team committed to making a positive impact in the sapphic community
• Opportunity to shape and grow an innovative brand with a loyal and engaged user base
• Inclusive and supportive work environment that values diversity and encourages authenticity
• Competitive salary, benefits, and opportunities for professional growth
• HER is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees