Brand Performance Marketer

Summary

Join a passionate and dedicated team committed to making a positive impact in the sapphic community. We are seeking a dynamic and creative Brand Marketer to join our team at HER, playing a pivotal role in growing our audience through strategic campaigns across owned channels (organic social media, content marketing), earned channels (press releases, social media mentions), and paid media (ads, sponsorships).

Requirements

• 3-5 years of experience in brand marketing, preferably within the consumer tech or mobile spaces
• Passion for HER’s mission and a deep understanding of the LGBTQIA+ community
• Proven track record of creating and executing successful marketing campaigns across owned, earned, and paid channels
• Strong understanding of social media platforms, content marketing, and digital advertising
• Excellent written and verbal communication skills, with a knack for storytelling
• Creative mindset with the ability to think outside the box and embrace bold ideas
• Complete self starter growth mindset. Ability to find growth opportunities and execute autonomously

Responsibilities

• Create and execute innovative marketing campaigns that align with HER's brand voice and mission
• Develop compelling content for organic social media, ensuring engagement and growth across platforms
• Coordinate and manage content marketing initiatives, including blog posts, newsletters, and videos
• Oversee the planning, creation, and distribution of content across HER’s social media channels
• Utilize data-driven insights to optimize content performance and engagement
• Foster a vibrant online community, encouraging user-generated content and authentic interactions
• Craft and distribute press releases to secure media coverage and build brand credibility
• Cultivate relationships with influencers, bloggers, and media outlets to amplify HER’s presence
• Monitor and respond to social media mentions, ensuring positive brand representation
• Develop and manage paid advertising campaigns across digital platforms to drive user acquisition and brand awareness
• Collaborate with creative and analytics teams to produce compelling ad creatives and measure campaign effectiveness
• Explore sponsorship opportunities and partnerships to enhance brand visibility
• Ensure all marketing efforts consistently reflect HER’s brand values and personality
• Monitor brand sentiment and market trends to adapt strategies accordingly
• Report on campaign performance, providing insights and recommendations for continuous improvement

Benefits

• Competitive salary
• Benefits