Director of Performance Marketing

Summary

Join Who Gives A Crap, a purpose-driven company making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally, as their Interim Director of Performance Marketing. This six-month contract role, based anywhere in Australia, offers a chance to lead and improve performance marketing efforts using data-driven strategies. You will collaborate with various teams to achieve ambitious revenue growth goals. The role involves overseeing performance analysis, developing roadmaps, launching initiatives, and coaching team members. The ideal candidate is a strategic leader with deep performance marketing expertise, strong analytical skills, and a passion for making a positive impact. Who Gives A Crap offers competitive salaries, healthcare support, generous paid leave, learning and development opportunities, and a positive work environment.

Requirements

• You are a craft-centric leader with a deep understanding of performance marketing channels, industry trends, and data/analytics foundations
• You’ll be comfortable with advanced PerMar platforms across Paid Search, Paid Social, Programmatic, etc.)
• Your marketing analytics expertise allows you to identify key performance metrics and indicators for success across the all paid and owned channels, continuously building on our rigour across Paid Search, Paid Social, Email, Influencer Channels, and beyond
• You have a track record of implementing scalable best-practices to optimise the marketing funnel and yield actionable insights on performance marketing channel activity to drive ecommerce roadmaps, product goals, and complement regional marketing plans
• You will be instrumental in quarterly and half-year planning in partnership with the Head of Ecommerce, leading tactical project roadmaps that optimise for LTV and funnel optimisation with true commercial impact + long-term ROI
• Your understanding of Customer Lifecycle Marketing (CLM) within a commercial context will drive revenue expansion, not just initial acquisition
• You’re all about fostering a growth mindset within the team, and dedicating time to coaching and development to ensure everyone is having the greatest impact as members of the global E-Commerce COE in the performance marketing space

Responsibilities

• Ensure the delivery of our upcoming ecommerce forecasting cycle in partnership with the Head of E-Commerce
• Own weekly performance analysis for new customer acquisition globally, communicating key findings effectively across the organization and partnering with cross-functional and local teams to understand priorities and set the right metrics that balance global and local revenue growth goals
• Dive into the performance marketing data with our channel owners to understand current metrics and opportunities
• Deliver the Ecommerce Roadmap for performance marketing towards the end of 2025
• Ensure the on-time launch and successful cross-channel execution of priority initiatives, both locally and globally

Preferred Qualifications

Ideally, you’ll bring deep channel expertise; for example, strong SEM or Paid Social knowledge, with a strong point of view on maximising impact from effort through attribution modelling, A/B testing & Conversion Rate Optimisation (CRO)

Benefits

• Competitive, market informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper